Affiliate Marketing Roundtable

Date	November 24 2005 (1:00pm – 3:00pm)
Venue	Ludgate House, London, United Kingdom
Duration	About 2 hours
Cost	Included with Enterprise subscription

About the event

Overview

Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Objectives:
To share knowledge, experiences, best practice and to network.

Attendees: eBay, Orange, Carphone Warehouse, Kelkoo, axa-ppp, House.co.uk, onlinemediagroup, Opodo, Alliance & Leicester, E-business assist, Affilinet, Commission Junction

Agenda:
1. ROI and Value tracking. What % of total online introduced sales should a good affiliate scheme contribute? Tracking LTV - How do you classify customers who come to you from multiple sources? How do you measure quality and how do you ensure you're not double counting? What of last click gets the credit?

2. Policies and Policing. What are best practice policies for affiliate marketing,- PPC, Brand protection etc? How do you best police affilaites?

3. Trends and Developments. Technology product feeds, B2B sector, Europeanisation, New entrants.

4. Resources.

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close