| Date | June 19 2012 (9:00am – 5:00pm) |
|---|---|
| Venue | San Jose Marriott, San Jose, United States |
| Duration | 1 day |
| Cost | Free |
About the event
Overview
Our exclusive invitation-only roundtable event, Digital Cream San Jose is an opportunity for senior client-side digital marketers to discuss best practice and the reality of digital marketing with the industry’s ‘cream of the crop’
The event is designed to help you meet your peers and learn from each other about the latest best practice, what's working and what's not.
It's a 'hands-on' participatory event: you will network and learn through discussion, roundtables and debate.
The Roundtable Format
The topic-focused roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc.
There are three roundtable sessions of an hour and fifteen minutes each. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.
The specific agenda for each topic roundtable will depend on the input of the delegates.
Program
Digital Cream Roundtables
- Customer Experience & Conversion
- Ecommerce Optimization and Attribution Modeling
- Email Marketing
- Integrated Digital Marketing
- Managing Digital Teams: Budgets and Channel Integration
- Marketing Automation
- Mobile Apps
- Mobile Commerce - Trends, Challenges & Best Practice
- Online Conversion Rate & Optimization
- Online PR, Buzz Monitoring and Reputation Management
- SEO/Integrated Search Marketing
- Site, Content & Rich Media Optimization
- Social Media - Marketing, Measurement, Monetization
- Social Media Tools & Best Practices
- Web Analytics
Schedule:
9:00-9:30 Registration and Coffee
9:30-9:45 Welcome and introduction
9:45-10:30 1st Keynote
10:30-11:45 1st Roundtable
11:45-12:00 Morning Break
12:00-1:15 2nd Roundtable
1:15-2:15 Lunch
2:15-3:00 2nd Keynote
3:00-3:15 Afternoon Break
3:15-4:30 3rd Roundtable
4:30-4:45 Round up and closing remarks
5:00 - 7:00 Cocktail Reception, hosted by Econsultancy, open to all Digital Cream Attendees
Who should attend?
If you have responsibility for your organization's online marketing, head up a digital team for a large private or Fortune 500 corporation, an online player or an e-commerce site, you should consider requesting attendance. We encourage you to attend with members of your team to gain exposure to multiple roundtables, but request a limit of three attendees per company.
To ensure small, focused roundtables at Digital Cream, we limit places to a maximum of 180 attendees.
Agencies, vendors, and consulting firms are welcome to join us after the Digital Cream at our Cocktail Reception.
Venue
Inquiries
You must be a senior digital marketer from a brand, e-tailer, or publisher to qualify for free attendance.
Contact John Gibb at or 212 699-3641 for further information on attending the event as a delegate.
For sponsorship inquiries, please contact David St. John Tradewell at .
Or to view all the opportunities available as a Digital Cream sponsor click here.
