| Date | March 15 2012 (9:00am – 6:00pm) |
|---|---|
| Venue | Emirates Stadium, London, United Kingdom |
| Duration | 1 day |
| Cost | Free |
About the event
Overview
An exclusive invitation-only roundtable event, Digital Cream London is an opportunity for senior client-side digital marketers to discuss best practice and the reality of digital marketing with the industry’s ‘cream of the crop’.
Network and learn from peers across various industries and benchmark where you are within your organisation and what you’re trying to achieve.
It’s an interactive event where you have a say in the conversation …and the more you engage, the more you learn.
In response to demand, this year we're running a parallel event specifically for B2B and considered purchase marketers. Find out more...
Roundtable Format
The roundtable format allows you to benchmark from your peers how they are addressing the challenges and opportunities you are also facing. Roundtable topics typically involve best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting and trends to name a few.
Roundtable discussions will run for an hour and a half each. All roundtables are moderated and focused on a particular topic. The specific agenda for each topic and table will depend on the input of the delegates.
Choose your Topics
Roundtable topics and agendas have been created by the Econsultancy analyst team. Registering for the event is simple, choose 3 table topics from the list below that you are most interested in and we will do the rest.
- Online Advertising – re-targeting, performance, creativity
- Attribution Management - calculating channel and keyword ROI
- Campaign Impact Measurement – how to do it without relying on cookies
- Cross Channel Marketing - combining digital communication channels
- Content Marketing Strategy
- Customer Experience and Conversion
- Email Marketing - trends, challenges and best practice
- EU Cookie Law Compliance – managing the data collection process
- Joining Up on and offline channels and data
- Mobile Commerce - maximizing revenue from the mobile channel
- Online PR - trends, challenges and best practice
- Onsite Conversion Rate Optimisation
- SEO - trend , challenges and best practice
- Site Search, Navigation and Merchandising
- Social Commerce
- Social media Measurement and Optimization
- Social media Tools and Technologies
- Using product level data for online marketing
- Web Analytics - trends, challenges and best practice
About Econsultancy's peer-to-peer roundtable events
Program
|
08:30 - 09:30 |
Registration & Coffee |
|
09:30 - 09:45 |
Introduction from Ashley Friedlein, CEO of Econsultancy |
|
09:45 - 11:15 |
Roundtable Session 1 |
|
11:15 - 11:45 |
Morning Coffee Break and Networking |
|
11:45 - 13:15 |
Roundtable Session 2 |
|
13:15 - 14:15 |
Lunch & Networking |
|
14:15 - 15:45 |
Roundtable Session 3 |
|
15:45 -16:00 |
Closing Comments from Ashley Friedlein |
|
16:00 - 18:00 |
Drinks and Networking |
Who should attend?
Digital Cream is free to attend for senior client-side digital marketers - particularly those working for FTSE 350 companies, leading pureplays and the public sector.
Attendees will have responsibility for managing or buying services for their digital marketing or ecommerce activities as well as want to discuss their issues, challenges and pain points with peers.
Who is coming?
- MD, 1Job.co.uk - Direct Recruit
- Head of Web Operations, Adnams Plc
- Online Marketing Manager, Alibaba.com
- Senior Strategy, Planning and Evaluation Manager - Digital, Alliance Boots
- Online Marketing Manager, American Express
- Director, E-commerce, American Express
- Digital Manager, Anya Hindmarch
- Associate Director - Digital, Anya Hindmarch
- Head of E-commerce, Astley Clarke
- Head of E-commerce, Austin Reed Group
- Head of E-commerce, Awear
- Online Marketing Manager, Awear
- Head of Web Communications UK, AXA Investment Managers
- Marketing Manager, Banks Sadler
- Head of Digital Strategy, Barnardo's
- Head of Brand and Cross Marketing IT, BAT
- Head of CRM & Marketing Effectiveness, BBC Worldwide
- Group Head of E-business, Belron International
- Online Marketing Manager, Bestinvest
- E-commerce Manager, BGL Group
- VP Digital Marketing, Blackrock
- Online Channel Consultant, BOC / Linde
- Head of E-commerce, Boux Avenue
- Global Digital Marketing SME, BP International
- Director & Founder, BritBound
- Digital Specialist, Britvic Soft Drinks
- Digital Marketing Manager, Cambridge ESOL
- European Marketing Director, Canvas Holidays
- Digital Strategy, Capcom
- Head of Internet Services, Capital One
- Commercial Director - Digital , Coca-Cola Enterprises
- Digital Marketing Manager, Confused.com
- Head of E-commerce, EMEA, Deckers Ltd
- Director of E-commerce - Western Europe, DELL
- Head of E-commerce, DHL
- E-commerce Manager, Direct Recuit
- Web Solutions Director, Dorling Kindersley
- Marketing Director, Dynamis
- Digital Operations Director, Dyson
- Group Digital Analytics Manager, Dyson Ltd
- Head of CRM, Dyson Ltd
- Manager, Interactive Marketing, eBay International Marketing GmbH
- E-commerce Production Manager, Eurostar
- Multi-Channel Strategy and Development, Everything Everywhere
- Senior Database Marketing Manager, Expedia
- Senior Manager - Global Outbound Marketing, Expedia
- Director, Global Brand & Marketing, Expedia Affiliate Network
- Director, Global Marketing Solutions, Facebook
- E-commerce Director, FinluxDirect.com
- Senior E-commerce Manager, Gatwick Airport
- Marketing Director, Gorgeous Shop Limited
- Global Digital Manager, GSK
- Digital Media Manager, Guide Dogs
- Digital Marketing Manager, Halfords
- Head of E-commerce, Hewlett-Packard
- Associate Merchandising Director, Holiday Extras
- Head of E-commerce, Holidaybreak Ltd
- Online Acquisition Manager, House of Fraser
- Digital Marketing Manager, ICAEW
- Head of Create Today, Ideal Shopping Direct Limited
- Digital Director, IG Group
- Director of Enterprise, CRM & Subscriptions, Immediate Media Co
- Head of Marketing, Incisive Media
- Head of Acquistion Marketing, Incisive Media
- Head of Digital Marketing, ING Direct
- Head of Digital, Investec Private Bank
- Head of Database Marketing, IPC Media
- Head of Online Marketing, Irisa Group
- Marketing Director, Job Board Enterprises B.V.
- Director, Just Say Please
- Email Marketing & Promotions Manager, Kaplan International Colleges
- Online Strategy Manager, Kerry Foods
- Senior Website & Digital Marketing Manager, Lemontree Wealth Limited
- Managing Director - UK, Ireland and The Netherlands, LivingSocial
- Digital Banking , Lloyds Banking Group
- Director of Sales & E-commerce, Lloyds Banking Group
- Digital Marketing Manager, Lloyds Banking Group General Insurance
- Digital Manager, Social Media, Lloyds TSB
- Customer Experience Manager for Mobile, Lloyds TSB
- Head of Online, Lonely Planet
- Head of SEO, Lowcost Travel Group
- Marketing Manager, LRB
- Head of Direct, Lyle & Scott Ltd
- Digital Development Director, Mama Group
- Digital Marketing Manager, Marks & Spencer
- Digital Manager, Marylebone Cricket Club (MCC)
- Digital Marketing Manager, McLaren
- E-commerce Consultant, McLaren
- Global PR Manager, McLaren Automotive
- Digital Marketing Manager, Merlin
- E-commerce Director, Merlin Entertainments Group
- Digital Communications Manager, Middlesex University
- UK and Ireland Marketing Manager, Mitac Europe
- Digital Marketing Manager, Molson Coors Brewing Company Ltd
- Associate Director E-commerce, Molton Brown
- Head of Customer Propositions and Development, MoneySupermarket.com
- User Experience, MR PORTER
- Director, Nannotec Ltd
- Head of CRM and Insight, National Express
- Strategic Buyer - Digital Marketing, Nestle
- Group Head of E-commerce Platforms, NET-A-PORTER
- Web Analytics Manager, NHS Choices
- Associate Director for Multi Channel, NHS Direct
- Global Editor In Chief - Social Media, Nokia
- Global Lead, Digital Media, Nokia
- Senior Digital Manager, NSPCC
- Head of Digital Strategy and Analytics, O2
- Head of Online Campaigns, Optical Express
- Head of Digital Marketing, OUP
- Group Marketing and Services Director, Pentland Brands
- Creative Director , Pentland Brands
- Head of Digital & Content, PetNet360
- Multi-channel Marketing Manager, Pfizer Animal Health
- Head of Content, Play.com
- Senior Digital Marketing Manager, Post Office
- Head of Digital, Post Office
- Online Marketing Manager, RAC
- Digital Marketing Manager, RAC
- Head of Digital, RBS Wealth Management
- Director of Marketing & Communications, Recyclebank
- Web Analytics & Optimisation Lead, RSA Group
- Director of Digital Strategy, Saga Group Limited
- Marketing Director, Santander
- Group Communications Manager, Santander
- Head of Online, Shelter
- Digital Communications and Content Manager, Signet
- Research Director, Sony Ericsson
- Head of User Experience and Design, Standard Life
- Head of E-commerce, Surfdome
- Online Shop Manager, Tate
- Director Online & E-commerce, Tele2
- Head of Multi-channel Sales Transformation , Telefonica O2
- Senior Marketing Manager, Telefonica O2
- Online Optimisation Manager, Telefonica UK (O2)
- E-commerce Director, Telegraph Media Group
- E-business and Marketing Specialist, Tesco Opticians
- Managing Director, The IT Job Board
- Online Marketing Manager, The Leisure Pass Group
- Director of E-commerce, The Open University
- Head of Search, The Walt Disney Company
- UK Social Media Manager, Thomas Cook
- Head of E-commerce, Thomas Cook - Scheduled Business
- Head of Marketing Strategy & Integration, Transport for London
- Principal Planner, Transport for London
- Research Manager, Turner Broadcasting
- Digital Marketing Manager, UNICEF
- Head of E-commerce, Uniqlo
- Marketing Communications Manager, University of Cambridge ESOL Examinations
- Head of Digital Communications, University of Liverpool
- Marketing Manager, Villarenters.com
- Marketing Strategy Manager, Visa Europe
- Digital Content Manager, Vue Entertainment
- Digital Marketing Manager UK, Westfield
- Head of Digital Marketing, Whirlpool UK
- Head Of E-commerce, Whittard of Chelsea
- Executive Director, Wine Owners
- Trading Director, Worldstores
Venue
Emirates Stadium
Arsenal Station (Piccadilly Line) is a short three minute walk from the ground; just exit out of the station and turn right, and you will see the stadium on the right hand side. Walk over the Ken Friar bridge, following the stadium round to the right, you will see the entrance to the Royal Oak Suite in front of you.
Holloway Road (Piccadilly Line), Finsbury Park (Victoria / Piccadilly Lines and overground rail) and Highbury & Islington (Victoria Line, North London Line, overground rail) stations are around 10 minutes walk from Emirates Stadium - and should be slightly less crowded than Arsenal Station. Just follow signs to the North Bank, so gain access to the Royal Oak Suite.
Kings Cross is the main station for overground rail and is also served by many underground lines. To get to the stadium from Kings Cross connect with the Piccadilly Line to Arsenal Station or the Victoria Line to Highbury & Islington.
Alternatively, a short overground rail journey of one stop will take you to Finsbury Park station
Cost details
This event is free to attend but is by invitation only and is for senior client-side digital marketers only.
Inquiries
Now in its sixth year, Digital Cream is a global series of events taking place in London, New York, Dubai, Singapore, Sydney, Chicago and San Jose.
For details on Digital Cream London, contact Christine Busette christine.busette[AT]econsultancy.com or 0207 269 5081.
For sponsorship enquiries, please contact: Fouzia Butt fouzia.butt[AT]econsultancy.com or 0207 269 1458.
