| Date | November 29 2012 (9:30am – 4:00pm) |
|---|---|
| Venue | Raffles City Convention Centre, Singapore |
| Duration | 1 day |
| Cost | Free |
About the event
Overview
Digital Cream Singapore is a roundtable forum for the most senior client-side digital marketers to discuss and explore the latest best practice on emarketing procurement, business cases, investment, ROI and supplier selection. Attendees will also discuss their future online strategies and compare these with like-minded peers.
The key to the event for senior buyers is to learn about gaining more budget and CFO commitment in digital marketing, better selection and short-listing of partners as well as suppliers and maximizing ROI longer term. There are three roundtable sessions of an hour and fifteen each. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available. The specific agenda for each topic roundtable will depend on the input of the delegates.
Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, Dubai, New York, Chicago and now Singapore. Digital Cream Singapore has a unique moderated roundtable format just for brand marketers.
Each Digital Cream Singapore attendee will receive three months free trial to Econsultancy Silver membership, which provides unrestricted access to 400+ best practise guides, stats compendiums and surveys.
Attendees pick three tables from the following topics:
1. Ecommerce & site conversion
2. Online Advertising: Strategy & Maximizing Returns
3. Email Marketing
4. Cross channel online marketing
5. Search Engine Marketing & Optimization
6. Social Media – Optimize and Analyse
7. Social Media – Managing, Marketing, Measuring,Monetizing
8. Data Analytics & Optimization
9. Onsite conversion Rate Optimisation
10. Customer Experience Management
11. Mobile Commerce, Marketing and Apps
About Econsultancy's peer-to-peer roundtable events
Program
09:00 – 09:30 Registration and coffee
09:30 – 09:45 Welcome and introduction
09:45 – 10:00 1st Keynote
10:00 – 11:15 1st Roundtable session
11:15 – 11:45 Morning break
11:45 – 13:00 2nd Roundtable session
13:00 – 14:00 Lunch
14.00 - 14.15 2nd Keynote
14:15 – 15:30 3rd Roundtable session
15:30 – 15:45 Round up and closing remarks
15:45 – 18:00 Reception & networking
Who should attend?
Digital Cream Singapore is free to attend for senior client-side digital marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations and online retailers.
The list of invitees will include 120 heads of digital teams of large online players and e-commerce sites. Delegates will have responsibility for managing or buying services for their digital marketing or e-commerce activities as well as want to discuss their issues, challenges and pain points with colleagues.
Who came last time?
Some of the attendees who have come to our global roundtable events include:
- Online Director, American Express
- Head of Marketing Communications, Barclaycard
- Head of Global Marketing Planning, BBC Worldwide
- Manager, Digital Analytics & Optimization, Calvin Klein
- Head of Website Marketing, Capital One
- Strategic Planning Director, Coca-Cola Enterprises
- Director, Online Marketing, Condé Nast
- Global Social Media Manager, Dell
- Global eMarketing Leader, DuPont
- Head of Digital Media, Dyson Ltd
- Senior Manager Strategic Partnerships, eBay
- Global Marketing & Communications Director - Strategic Growth Markets, Ernst & Young
- Executive Director, International Ecommerce, Estee Lauder Companies
- Senior Online Marketing Manager, Forbes
- Digital Marketing Analyst, GSK
- Head of Online, Hiscox
- Digital Marketing Manager, Honda
- Head of Digital Marketing and Propositions, HSBC
- Senior Digital Marketing Specialist, Johnson & Johnson
- VP - Marketing, JPMorgan
- Digital Manager, Kellogg's
- Digital Director, L'Óreal
- Search Marketing Manager, Marks & Spencer
- Senior Manager, Online Marketing & Merchandising, Marriott International
- Global E-Business Director, Mars Drinks
- Director, Digital Marketing, Mercedes-Benz
- Head of Media, Monster
- VP Digital Marketing, MTV
- Director, Digital Strategy, NBC Universal
- Global Digital Manager, Nokia
- VP/Global Events, PR Newswire
- Manager, Email Strategy, QVC
- Director, Online Marketing Operations, Random House
- Group Communications Manager, Santander
- Director of Marketing, Siemens
- Head of Multi-Channel Retailing, Sony Europe
- Digital Operations Director, Telegraph Media Group
- Marketing Manager, Thomson Reuters
- Online Marketing Manager, Time Magazine Europe
- Head of eBusiness, Virgin Atlantic Airways
Venue
Raffles City Convention Centre
Airport
Distance to Singapore Changi International Airport (SIN): 19km
Travelling time to Singapore Changi International Airport (SIN) by taxi: 20 minutes
Driving directions from Singapore Changi International Airport:
From Singapore Changi International Airport, take the East Coast Expressway (ECP)
Exit at Rochor Road
Turn left onto Beach Road, turn left onto Middle Road, turn right onto Nicoll Highway and turn right onto Stamford Road
Parking
Basement parking for up to 1,000 vehicles is available (subject to applicable car park charges).
Public Transportation
City Hall Mass Rapid Transit (MRT) train station
Esplanade Mass Rapid Transit (MRT) train station
Cost details
This event is free to attend but is by invitation only and is for senior client-side marketers only.
Inquiries
If you interested in attending please request your attendance above.
For any further informaiton or if you are interested in sponsoring Digital Cream Singapore, please contact:
Jefrey Gomez
+65 9109 2895
jefrey.gomez@econsultancy.com
