| Date | October 23 2012 (9:30am – 5:00pm) |
|---|---|
| Venue | Dockside, Darling Harbour, Australia |
| Duration | 1 day |
| Cost | Free |
About the event
Overview
Econsultancy’s Digital Cream is our invitation-only event for senior client-side digital marketers to help you meet your peers and learn from each other about the latest best practice, what's working and what's not. The event is part of a global series of Digital Cream events running in London, Dubai, Shanghai, Singapore, New York, Chicago and San Jose.
It's a 'hands-on' participatory event to enable you to network with your peers and learn through discussion, roundtables and debate.
The Roundtable Format
The topic-focused and independently moderated roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc.
There are three roundtable sessions of an hour and fifteen minutes each. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.
About Econsultancy's peer-to-peer roundtable events
Program
Digital Cream Roundtables
- Online Advertising – Maximizing returns
- Cross Channel Marketing
- Digital Teams - structure, talent and resourcing
- E-commerce and conversion
- Email Marketing - trends, challenges and best practice
- Integrated Search (PPC/SEO) - trends, challenges and best practice
- Joining Up on and offline channels and data
- Mobile apps - platform choice, app marketing, design and build
- Mobile Commerce - maximizing revenue from the mobile channel
- Online PR/SEO - trends, challenges and best practice
- Social media Measurement and Optimization
- Social media Tools and Best Practices
- User Experience - trends challenges and best practice
- Site Search, Navigation and Merchandising
- Web Analytics - trends, challenges and best practice
- Onsite Conversion Rate Optimization
- Marketing Automation
Programme of the day
8:30am - 9:00am Registration and Coffee
9:00am - 9:15am Welcome and introduction
9:15am - 10:00am 1st Keynote
10:00am - 11:15am 1st Roundtable
11:15am - 11:45am Morning Break
11:45am - 1:00pm 2nd Roundtable
1:00pm - 2:00pm Lunch
2:00pm - 2:45pm 2nd Keynote
2:45pm - 4:00pm 3rd Roundtable
4:00pm - 4:15pm Round up and closing remarks
5:00pm - 7:00pm Cocktail Reception, hosted by Econsultancy, open to all Digital Cream Attendees
Who should attend?
If you have responsibility for your organization's online marketing, head up a digital team or work as a senior marketer in the online marketing and e-commerce space, you should come along to Digital Cream for free. We encourage you to attend with members of your team to gain exposure to multiple roundtables, but request a limit of three attendees per company.
To ensure small, focused roundtables at Digital Cream, we limit places to a maximum of 120 attendees.
Agencies, vendors, and consulting firms are welcome to join us after Digital Cream at our Cocktail Reception.
Venue
Dockside
- The venue is located on balcony level (one level above ground level) of Cockle Bay Wharf
- 5-minute walk from Sydney Convention & Exhibition Centre & IMAX Theatre Complex
- 5-minute walk from three 4.5 star hotels and Harbourside Shopping Centre
- 10-minute walk from Sydney CBD and Queen Victoria Building
- 2-minute walk from Darling Park Offices (via undercover walk way connecting to Cockle Bay Wharf)
- Adjacent to Pyrmont Bridge (city end)
- 2-minute walk from the Cockle Bay Wharf Marina for water taxi
- 5-minute walk to three parking stations
- Taxi drop off points on Wheat Road and 201 Sussex Stree
Cost details
This event is free to attend but is by invitation only and is for senior client-side marketers only.
Inquiries
To attend Digital Cream, you'll need to be a senior marketer from a brand, e-tailer, publisher, public sector etc to qualify for free attendance.
For delegate or sponsorship inquiries, please contact Charlie Salter at AT .
Or to view all the opportunities available as a Digital Cream sponsor click here.
