|Date||June 25 2013 (12:00pm – 1:00pm EDT)|
|Duration||About 1 hour|
About the event
Silver, Gold & Enterprise Econsultancy Subscribers may attend this Digital Workshop for free as part of subscription benefits. Please email email@example.com to find out how.Join us for this hour-long Digital Workshop webinar, which will delve into the challenges B2C and B2B businesses face when adopting mobile, and provide you 10 steps to successful adoption of mobile into your business.
The 10 steps we will cover include:
1. Tracking mobile and tablet adoption and usage trends
2. Building mobile into your business strategy
3. Understanding the role of mobile devices throughout the customer journey
4. Optimising your site for mobile
5. Focusing on UX in app deployment
6. Boosting discovery with mobile search and mobile ads
7. Building long term loyalty campaigns
8. Keeping an eye of mobile payments
9. Creating mobile Conversion Rate Optimisation plans to maximize ROI
10. Winning stakeholder support to ensure mobile success
Rob Thurner, Mobile Marketing, Consultant, Author, Trainer, Speaker
Rob is an established mobile consultant, author, trainer, and speaker.
He is Founding Partner of Burner Mobile, the consultancy business which helps solve clients' business problems with innovative, future-proof mobile solutions.
Rob has written two books on Mobile Marketing best practices:
10 key decisions for mCommerce success. Free download at www.developingrevenues.co.uk
Mobile - Futureproof your business today. Download from Amazon
Rob runs intermediate and advanced courses for marketers of all levels of expertise across Europe and the USA. His training partners include the IDM,IPM, Econsultancy, The Knowledge Engineers, and the IAB where he was a founding member of the Mobile Leadership Council. He's also course Tutor on The IDM's Diploma in Digital Marketing.
His consultancy and training is informed by hands-on experience developing mobile strategies for clients like American Express, Barclaycard, Betfair, Carphone Warehouse, Estee Lauder, Hearst, Heineken, Jaguar, Ladbrokes, M&S, O2, Richemont, Specsavers, Tesco, Virgin Media and multiple global agencies including Aegis, Havas, Interpublic Group, Omnicom, WPP.
A regular presenter at digital conferences, Rob was one of the team of four entrepreneurs who built and managed Incentivated from a start-up funded with seed capital to the UK's #1, award winning, independent mobile specialist.
Following a BSc(Honours) in Politics from Bristol University, Rob began his career as a journalist and then public affairs consultant before joining media start up TDI (now CBS Outdoor) as Marketing Manager. He moved to Clear Channel International and served as Group Marketing Director for the company's Business Units in over 40 countries throughout the EMEA and APAC regions.
Who should attend?
Marketers looking to gain insights on mobile, optimization, and best practices for mobile strategies.
$160 for the session.
Silver, Gold and Enterprise Econsultancy Subscribers may attend this Digital Workshop for free as part of subscription benefits. Please email firstname.lastname@example.org for more details.