| Date | 4th June 2009 (1:00pm – 3:00pm) |
|---|---|
| Venue | Econsultancy London, London, United Kingdom |
| Duration | About 2 hours |
| Cost | Included with Platinum and Diamond membership plans |
About the event
Overview
Overview:
Client-side companies only. Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
Attendees: AXA-PPP, John Lewis, Lipsy, Oxford University Press, Photobox, SAS, totaljobsgroup.com, UBS Investment Bank, Virgin Media, beautique.com, EBS, Harrods, theitjobboard.com,
Objectives:
To share knowledge, experiences and best practice on the topic in question, also covers issues, trends and developments. Network with like-minded industry peers
To share best practice in Advanced Email marketing techniques including Segmentation; Behavioural Targeting through event-triggered emails and dynamic content insertion; Testing and Optimisation of creative including new approaches such as social email, video email and pre-headers.
Econsultancy analyst Dr Dave Chaffey will also be presenting a diagnostic tool to help you benchmark how advanced your email marketing capabilities are. This enable you compare the sophistication of your email marketing to your peers and identify gaps in your email marketing which you can put on your roadmap for future developments.
Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close
Venue
Econsultancy London
Nearest tube stations:
Farringdon (Circle, Metropolitan, Hammersmith & City) or Chancery Lane (Central Line)
Inquiries
+44 (0)20 7269 1450, peter.abraham @ econsultancy.com (subject line 'Roundtable bookings')
