Overview

Overview:
Discuss latest issues, trends and best practice for Interactive Advertising. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Confirmed attendees:
COI, BT, Dynamic Logic, Eurostar, Attic Media, Zenith Optimedia, ABCe, itraffic, British Airways, Royal Mail, esure, The Hub, Random Media, Deloitte & Touche, Lightmaker, Cancer Research UK, Real Media, Eyeblaster, AOL, DoubleClick, HM Customs & Excise

Agenda:
- Rich media advertising online: what are the opportunities, challenges, what works best etc.?
- Online advertising for brand metrics: how effective / relevant is online advertising as a brand vs. direct response medium?
- Multi-channel marketing: how does online advertising best fit in the mix with other advertising media?
- Questions from the floor

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate
20 mins Follow up conversations / networking / close

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Venue

Ludgate House

245 Blackfriars Road

London

SE1 9UL

United Kingdom

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