|Date||October 28 2004 (4:00pm – 6:00pm)|
|Venue||Ludgate House, London, United Kingdom|
|Duration||About 2 hours|
|Cost||Included with Enterprise subscription|
About the event
Discuss the creative opportunities/challenges of Interactive Advertising. Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
Autotrader, Google, British Gas, LlyodsTSB, Eyeblaster, Rufus Leonard, Unique Digital, The Hub, Modem Media, Deal Group Media
- Exploring interactive creative - how do users consume advertising online? How does this differ from nature of offline ad consumption and what are the implications for producing successful online creative?
- What are the latest innovations (e.g. formats, rich media, functional ad etc.) in interactive advertising and how can they best be applied?
- Costs / Pricing - Is rich media really overpriced or does a rich experience provide better response and better data? Is it worth spending more on interactive creative?
- Questions from attendees
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates discussion
20 mins Follow up conversations / networking / close
+44 (0)20 7071 8612, firstname.lastname@example.org (subject line 'Roundtable bookings')