JUMP is all about joining up online and offline marketing to get better results.
It’s for digital and offline marketers.
This track is for (Digital) Marketing Directors or Heads of (Digital) Marketing.
It’s about the big issues in making joined up marketing a reality: organisational structure, skills and culture, measurement, budgeting etc.
This track is all about data, metrics, measurement, analytics.
Data underpins any attempt to join up your marketing channels.
Learn from others how they’ve achieved this.
This track is about optimising the marketing mix across online and offline.
Learn how the different channels work together to get the best results.
This track is about how social media is transforming all of marketing, online and offline.
Learn how to embrace your customers, join the conversation, and manage a changing relationship across online and offline.
This track is about the multichannel customer experience.
Learn how to engage successfully with your customers in a truly multichannel way.
