Overview

This Webinar will help marketing professionals understand the importance of project planning, collaboration and communication needed to get successful marketing campaigns out the door.

Key elements

1 How to avoid a poor marketing campaign launch
2 Understanding what collaboration tools work
3 The role of social in a successful campaign
4 Content Marketing collaboration anywhere, anytime

Speaker

Speaker: Dr. Chris Boorman is Huddle’s Chief Marketing Officer.

A strong proponent of the cloud, Boorman is a believer in using social and collaborative cloud services to help enterprises get work done. He joined Huddle with more than 20 years of international marketing leadership experience at enterprise software category leaders including Informatica, SDL, salesforce.com, VERITAS and Oracle. Most recently, he was chief marketing officer at Informatica, the world’s number one independent provider of data integration software. Prior to joining Informatica, Boorman held positions as Chief Marketing Officer at SDL, Vice President for EMEA marketing at salesforce.com, and various roles during a 10-year tenure at Oracle. Additionally, Boorman was a founding board member of the European Storage Networking Industry Association (SNIA) as well as a board member of the Fibre Channel Industry Association (FCIA). Boorman attended Southampton University in the United Kingdom earning a doctorate in magnetism and engineering, a master’s degree in cryogenics and applications and a first class honours bachelor’s degree in physics.

@CHBoorman and www.huddle.com