Alison Lancaster

Alison is CMO of Kiddicare.com (UK's most awarded baby website), and Marketing director of Wm Morrison Supermarkets non food .com business. 

A passionate customer experience and digital marketer, she has over 22 years brand marketing, CRM, database and multi channel retailing experience. Prior to joining Morrisons, she was Cross Channel Director of award winning fashion retailer, White Stuff, having been appointed Interim Home Shopping Director in 2009. 

Previoulsy, Alison was Marketing Director of Harrods Direct and Charles Tyrwhitt, and before that was an acknowledged Internet and multichannel pioneer with Innovations Mail Order, Debenhams.com and John Lewis.

Alison is a regular speaker at international conferences, and she appears in the 2012 eTail Power TOP 50, Retail Insiders Top 100 Movers & Shakers, and 101 Directorsof.com listings. Alison is a previous Chair of CatEx, the Direct Commerce Association. 

Craig Sullivan

Craig is the Group eBusiness Manager for Belron®  (you may know them as Autoglass®, Carglass® or Safelite® around the world).  He looks after optimising visitor behaviour and making things nice for millions of customers, on 33 websites in 19 languages.  

Craig has been blending a heady mix of Agile, UX, insight, analytics, multi-variate testing, psychology and optimisation techniques for several companies over the last 11 years.  He has built teams, run projects or used conversion voodoo on the likes of John Lewis, LOVEFiLM, Ocado, Waitrose, Zoopla and a smattering of tech startups.  He tweets on topics like UX, Neuropsychology, Mobile technology, Persuasion, Copywriting and more as: @OptimiseOrDie.

Craig talks regularly at Econsultancy events and is rated as a top speaker by delegates because of his knowledge, engaging presentation style and practical tips you can take away and use.  He shares home in Blackheath with his two girls and Rolf the cat and plays at being user centred DJ at weekends.

Fiona Spooner

Fiona has held a number of roles in marketing, starting at Centaur Media plc before moving to the Financial Times. At the FT she worked on FT.com and now manages customer acquisition across all platforms for digital and print subscriptions, globally. Fiona lists her specialisms as: customer acquisition, digital marketing, multi-variate testing, product marketing, brand and direct marketing, social media, viral marketing, search marketing

Ros MacKenzie

Highly skilled, Ros is a highly experienced E-commerce professional, coming from a broad multichannel background, with over 28 years experience including 16 years in retail and 12 in eEcommerce in the travel industry. Ros has had numerous management roles with TUI Travel and is now the General Manager of Content Strategy. 

Ros says she is very passionate about the customer and is committed to developing her skills and experience in digital marketing, recently completing Econsultancy’s Future of Digital Marketing training course.

Emma Jenkins

Emma is the CMO at giffgaff, which is the first people powered mobile network.  Emma has a wealth of experience and is an expert in marketing and consumer behaviour. She is a digital entrepreneur with considerable experience in digital advertising models for global brands, her own start up and various cross sector advisory roles.

Before joining giffgaff, Emma worked as a consultant for Brand Learning and served as an Associate Marketing Director at Procter & Gamble as well as other senior marketing roles over the 12 years she worked for the company. 

Emma holds a BA from the University of Nottingham. 

Simon Harrow

Simon is part of the Morrisons.com Executive Office at supermarket chain Morrisons. In his role, he is responsible for helping to shape the strategic vision for Morrison.com and Kiddicare.com as well as being tactically deployed across the group to bring strategy alignment.  

Simon has a strong academic background with 9 years experience in award winning businesses, including 7 years eCommerce development and 2 years advertising experience for national branches across B2B and FMCG sectors.

Prior to Morrisons, Simon held a number of management roles at Kiddicare, including Chief Operating Officer.

Linus Gregoriadis

Linus is Research Director at Econsultancy where he oversees much of its award-winning content, including best practice guides, survey-based reports, buyer’s guides and trends briefings on topics ranging from search engine marketing, online display advertising and social media to e-commerce, web analytics and  marketing attribution.

Linus, who leads a team of analysts based in London, joined the company in 2005 and has established a strong reputation in the digital marketing industry based on his research reports, contribution to the Econsultancy blog and presentations at industry conferences and trade shows.

Prior to joining Econsultancy, he spent two years working for Intrepid Consultants, a market research consultancy, after completing an MBA at Cranfield School of Management. Linus had previously spent eight years working as a newspaper reporter.

You can follow Linus on Twitter at http://twitter.com/linusgreg

Alex Oberberg

Over the past 6 years Alex Oberberg has been developing an exceptional understanding of Digital Marketing and how to successfully apply it to maximum effect for business - helping SMEs and large corporations becoming more digitally focused with a strong performance-driven approach, resulting in an increased ROI.

Alex has been working in international roles on both, agency and client side, leading cross-functional teams virtually & globally. Alex is a supporter of through-the-line marketing activities connecting online with the offline word and an passionate advocate of all things social & mobile.

Tony Preedy

Tony Preedy has been a marketing professional in the Home Shopping Sector since 1991. Today he focuses on using direct marketing and advertising to build brands and to provide tailored services that delight customers. 

Tony is now Marketing Director at Lakeland, one of the UK’s leading home shopping pioneers and now a genuinely multi-channel retailer. Before joining Lakeland, Tony worked at Otto UK as Marketing Director and held various roles within the Shop Direct Group, including Brand Director and Director of Targeted Marketing. 

Tony’s specialisms include brand building, digital & database marketing, analytics & campaign management as well as E-commerce & Retail marketing. 

Matt Rooke

Matt began his career in the travel sector at Exlore Worldwide where he worked for almost four years in a marketing role before moving to Kuoni where he has been for 15 years. In his current role Matt is responsible for all aspects of customer acquisition and retention through strategy to traffic generation, improving the user experience, increasing online conversion and loyalty.

Alex Balfour

Alex joined the London Organising Committee of the Olympic and Paralympic Games (LOCOG) as Head of New Media in 2006. 

At LOCOG he has managed the delivery of 77 digital channels including london2012.com, volunteering, education, online shop, mobile apps and social media presences. During the 16 days of the Olympic Games London 2012 channels recorded 431m visits, 109m unique users, 15m app downloads, 4.73bn page views, 4.7m social followers.

Previously, as co-founder of Emerging Media, Alex conceived and delivered the world's first international 2020 cricket tournament televised to 200m viewers in 20 countries. Before that as co-founder and latterly Chairman Alex turned CricInfo.com from a raw start up into a profitable business with 20 million customers and 140 staff in eight countries. He raised £25 million in four funding rounds and generated £2m of profitable turnover making CricInfo the only independent sports dotcom to survive the boom and bust of the late 90s. CricInfo was sold to ESPN in the summer of 2007.

Alex was also a senior member of a team that built the Guardian newspaper's websites, currently the most popular newspaper websites in the UK. 

Alex has worked for 17 years in new media and was also responsible for award winning websites including the UK's first general election website and the first online government white paper consultation.

Chris Lawson

Chris is a multichannel Marketing Director most recently at the Guardian News & Media. With a consistent record of commercial success within digital marketing, brand management and direct to consumer strategies. Chris was responsible for all aspects of marketing across the Guardian and Observer brands. This included driving newsstand and digital content revenues and engaging with readers and users across all the platforms they use.

For the past 12 years, Chris has worked in the media sector on high profile international brands including the Guardian and the rebrand of Virgin to Absolute Radio.

Chris is a specialist in developing CRM, social media, live and web content to enhance customer’s experiences.

His areas of expertise include digital marketing, brand development, CRM, direct marketing and strategic planning.

Grant Baillie

Grant has over 15 years experience in multi-channel marketing, CRM, Loyalty and product marketing, having worked across some of the biggest brands in Financial services, Retail and Gaming industries. Most recently he has held roles s Head of Online CRM at Argos.co.uk, Betfair.com, and currently Marks and Spencer.

Ling Valentine

Ling Valentine is the founder and boss of the UK's favourite car leasing website, LINGsCARS.com. Ling appeared on Dragon’s Den, where she pitched her idea of creating psychedelically bright car leasing website that ignores all the "rules”. She has grown her new car leasing website and in 2012, Ling’s business is set to move around £50,000,000 of new cars, earning £480,000 of gross profit without laying out a penny on buying any car stock.

She was born in Chengdu, China and moved to the UK in 1997. Her website is either loved or hated and it gets massive traffic without any paid for advertising or adwords. Yet she says many of her customers are top professionals, including CEO’s and British MP’s.

Ling's motto is "I am Chinese, not Catholic - I can't do bloody miracles."

Matthew Curry

Matthew Curry is Head of E-commerce for Lovehoney. He's seen things you wouldn't believe actually exist let alone are bought online, is not easily embarrassed and has worked in e-commerce for nearly ten years. Previous to perverting the nation, he sold frozen food to the elderly. He's a statistician by trade, a perfumer by fancy and a constant delight at parties. You can find him on Twitter @mattycurry.

Ashley Friedlein

Ashley is one of the most influential and connected figures in the UK digital marketing and e-commerce sector. As a recommendation for him on LinkedInreads, “If Ashley doesn’t know it – it ain’t worth knowing.”

He writes for a range of publications and is the author of two best-selling books which have been translated internationally. Ashley speaks worldwide at industry events, as well as making media appearances to promote both his own company, Econsultancy, and the interests of the sector in general.

He founded Econsultancy in 1999 with business partner Matthew O'Riordan. This award-winning company now has over 100,000 members worldwide, opening its first US office in New York in January 2009, and now also operating in the Middle East and Far East.  It's members include the cream of international media, retail, cultural and financial service organisations, as well as government departments. Econsultancy helps its members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practice via research reports, how-to guides, training and development, forums and professional networking.

After graduating in 1995 with a 1st Class degree from Cambridge University, Ashley started out working in digital TV. After a brief spell as Producer at FT.com, his career took him to digital communications agency Wheel (now LBi) where he rose to Lead Strategist and launched numerous multi-million pound websites for major brands like Marks & Spencer, Five, Argos, Autoglass etc.

Following the dotcom crash he spent a pleasant year in the South of France writing the first of two best-selling books on web management (50,000 copies sold world-wide, translated into 4 languages). He is 38, married with two children.  In his spare time he enjoys photography, art collecting and a range of sports including skiing, walking, cycling and yoga. More recently he has taken up boxing, polo and poker...

Ashley contributes to many publications as well as the Econsultancy blog and his Twitter feed

Matthew Finch

Mat is Head of Sales and Commercial for Warner Leisure Hotels, who offer UK Short breaks just for grown-ups, part of the Bourne Leisure Group which also operates Butlins and Haven. With 80% of sales coming direct via the call centre and website, Mat knows a bit about optimising multichannel campaigns to maximise sales and return on investment.

Prior to this, Mat worked at Dell as Head of UK Consumer Marketing and then Head of Retail across EMEA. Some of his work included creating the MTV European sponsorship platform and executing the highly catchy "lollipop" colourful laptop campaign across TV, Radio and outdoor media. He was also part of the team that executed Dell's consumer retail strategy across Europe, Middle East, Africa and Russia.

Mat started his career in web design and web marketing, before broadening into the wider marketing mix. His stint at digital technology company DoubleClick (part of Google), gave him a great understanding of tracking technology and measuring multichannel results. He remains passionate about digital marketing, especially in tracking, behavioural targeting and the multi-channel mix.

Mat has presented at numerous industry events Marketing Week Live and eTail, and Econsultany's Digital Cream. He has also written a regular blog for Econsultancy.com, including numerous articles on multichannel tracking and the death of last-click-wins.

His presentation promises to offer an insightful and practical view of managing multichannel campaigns in the real-word, with some simple hints and tips that any client could implement.

You can follow Mat on twitter: @Matfinchuk

Lawrence Merritt

Lawrence is the Managing Director at PhotoBox, the UK’s leading online personal publishing and printing company. Before joining PhotoBox, Lawrence had a very successful career at Yahoo!, holding various top management marketing positions, including European Director of Central Marketing. Prior to Yahoo!, Lawrence was part of the launch team for Expedia in London. 

Lawrence contributed to the econsultancy online blog, Facebook apps: top tips from Photobox Lawrence Merritt. 

Duncan Tickell

Duncan is the Group Commercial Director of Immediate Media Co and has executive board responsibility for advertising sales, eCommerce and enterprises, subs and international licensing. Duncan is an experienced operator with over 10 years experience on the boards of major UK media companies.

Duncan is a regular speaker at events and is active in a number of industry associations. 

His areas of expertise include B2C digital publishing and product development, B2C magazine publishing, new product launches, business turnarounds and cultural and change management.

Before joining Immediate Media Co, Duncan was Managing Director at Magicalia and has held a number of senior publishing and commercial roles within the media industry.

Martin Bartle

Martin is the Global Communications and eCommerce Director at Agent Provocateur and Managing Director at Arthur Ridley Esq a consultancy specialising in luxury and online retail. Martin is an experienced eCommerce and online marketing professional, previous clients include Lane Crawford, Mulberry, Heidi Klein and Liberty of London. 
 
Prior to working for Arthur Ridley Esq, Martin worked as the Head of Marketing for Net-a-Porter.

Martin’s specialties include luxury and fashion eCommerce, online marketing and PR, online retail and multichannel retail.

Steve Wind-Mozley

Steve is responsible for leading the e-commerce commercial and product development across BBC Worldwide including platforms such as BBCShop.com.Previously Steve was at GAME where he was Ecommerce Director, responsible for trading the group’s three online brands GAME, gamestation and gameplay in 9 countries. In his role at GAME, where he joined in 2007, Steve was instrumental in setting the multichannel agenda and leading GAME’s part in new revenue streams such as Electronic Software Distribution and mobile gaming.Before joining GAME, Steve had retail and online marketing and e-CRM roles at Nedstat, Lloyds TSB and Marks and Spencer. Steve describes himself on LinkedIn as "delivering excellent customer experiences across retail channels by exploiting insight and technology whilst building high performing teams and efficient systems" with specialism in "Deep Digital Marketing and Ecommerce experience, coupled with classical Retailing and Financial Services expertise."

Nick Fuller

Nick Fuller has over 25 years’ experience in direct marketing spanning digital (over the last 12 years particularly in email and mobile) and traditional channels (including direct mail and call centres.) He has worked across brands as diverse as Peugeot, Legal & General, Capital Radio, Dell and Thomas Cook in both client and marcomms service organizations including Lloyds TSB and Experian.

Nick leads e-Dialog’s strategy and development initiatives within EMEA which includes consultancy engagements and proposition development with a particular focus on multi-channel.

Nick is a Fellow of the Institute of Direct Marketing (F IDM), a former member of the board of the Direct Marking Association and former Chair of the DMA Mobile Marketing Council.

Stefan Tornquist

Stefan Tornquist is the Vice President for research (US) for Econsultancy. His team covers a wide range of digital marketing topics including email, search, social media and ecommerce. Stefan’s research and commentary have been featured in mass media publications such as the Wall St. Journal, Business Week, and AdAge as well as virtually every trade press outlet. Stefan is a frequent speaker at industry events, including conferences by the Ad:Tech, the Direct Marketing Association, the Web Marketing Association, and many others. Before joining Econsultancy, Stefan was the long time research director for MarketingSherpa. He began his digital career as the co-founder of rich media pioneer Bluestreak.

Jack Sheldon

Jack is the Partnerships Manager at JustGiving, working with third party businesses to integrate giving technologies into their products and services. He began his career at Google, working in the product marketing team for Chrome. Since joining JustGiving two years ago, he’s managed their strategic partnerships with Vodafone (JustTextGiving), Active Network and major event organisers. Most recently, Jack has launched Everyday Giving, a new way for businesses to integrate their products and services with the JustGiving platform – helping companies to differentiate themselves, acquire new users and build their brand; all whilst growing donations to charity.

Peter Abraham

Peter's a Director at Econsultancy.com, responsible for UK, MENA and Asia Consultancy and Training. Peter started as a graphic designer/art director working in various ad agencies, then got involved with the web in '97 as Digital Services Director at a leading Digital Agency in London, running teams of website designers and project managers offering digital marketing strategy, design and deployment for blue chip clients. 

Peter has an MSc Digital Mktg and a BAHons Graphic Design.

Nina Jones

Nina is currently Head of Customer Experience for Porsche Cars, Great Britain, where she is responsible for placing customer feedback, the "Voice of the Customer" into the Porsche organisation to enable appropriate business process changes. Her team also ensures that all customer requests and issues are dealt with, as well as ensuring Porsche customers have full knowledge of the Porsche product offering.

Previously, Nina has held roles at Ford Motor Company, including European Market Representation Manager, where she was responsible for dealer representation plans in 19 European markets to ensure a sustainable and profitable dealer network, as well as Loyalty Manager, where she designed and delivered customer marketing programmes in order to maximise customer loyalty to Ford.

Fiona McSwein

Group Director of Marketing, Euromoney Institutional Investor.  Fiona brings 18 years international marketing and product experience. Most recently Group VP Online at European Directories, a pan-European local search and lead generation group, with responsibility for driving sales and usage from online products. Prior to this, she ran lastminute.com's product portfolio and CRM programme. She started her career with Thomson Reuters, in both UK Marketing and International roles. She has experience delivering to multi-country stakeholders and leading plus developing teams in matrix environments. Fiona holds a PgDip in Marketing and is a graduate of the University of York. She is a passionate skier, hill-walker, creative cook and has been known to be a character actor at the UK theme park, Thorpe Park. 

Ottokar Rosenberger

Austrian native Ottokar Rosenberger joined relationship site eHarmony in October 2010 as the UK Country Manager. His objective is to make this iconic brand as famous and more importantly as successful in the UK as it is in America, where the company is responsible for almost 5% of all marriages – that’s an average of 542 people getting married every day.

As full P&L owner, Ottokar will lead all aspects of the UK business, including marketing communications, product localisation, pricing and customer care and ensure the continued growth of eHarmony.co.uk which launched in market in 2009, and has already amassed over 1.5million registered users.

Ottokar’s career spans 13 years in brand and management roles for some of the largest FMCG brands in the world. He brings a real cross-cultural business approach to eHarmony.co.uk, having spent years localizing and building up global brands in new markets.

The first 10 years of Ottokar’s career were spent at Procter & Gamble working in both the UK and US. He was rated ‘top talent’ and worked across a number of marquee brands including Pantene Pro-V, Head & Shoulders and Olay where he lead the launch of Regenerist, now the UK’s #1 anti - aging moisturiser. He was ultimately appointed as General Manager, SK II Prestige Skin Care, the 2^nd largest P&G skincare brand; building the commercial model and managing a team of 100.

Not afraid of a challenge, Ottokar took on a very different role on leaving P&G by becoming Head of Retention for Consumer Voice Services at British Telecom. With more than 15 million customers and £3.5bn turnover he was responsible for a retention strategy that reduced churn by 23%, whilst competing against Sky and Virgin Media.

Before joining eHarmony, Ottokar entered the start-up world by spending two years at internet services company Rated People as Commercial Director, taking the company from small start-up to profitability.

John Larder

John held roles in media organisations (Trinity Mirror, Telegraph Media Group) before moving to Barclays where he focused on web analytics and now heads up a team that focuses on analytics and insight, personalisation and business intelligence. John describes himself as an online professional with a strong insight background who focuses on delivering value through data. His specialties are: web analytics, behavioural targeting, personalisation, multivariate testing, online optimisation, business intelligence, data visualisation, SEO and online and offline retargeting.

Giles Richardson

Giles has worked in the interactive space for 12 years. As Head of Optimisation and Personalisation at Barclays digital he is  currently working to enable a seamless and intuitive customer journey. An analytic based approach deriving meaningful and actionable customer insight from data coupled with data movements to enable real-time content experience with MVT and behavioural targeting.

Lee Wilmore

Lee has over 10 years of experience working with data in magazine publishing.  In his current role he leads a data planning and analysis team responsible for customer data, CRM, email and data protection. IPC Media is the UK's leading consumer magazine and digital publisher. With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events.  Lee works directly with these brands using data and insight to assist them reach their goals.  He holds an MSc(Dist) in Information Systems Management from London South Bank University and a BSc in Business Information Technology from the University of Westminster.

Marie Fenner

Marie leads the sales development and drives the strategic vision for AT Internet’s operations in the UK, Ireland and Scandinavia.  She brings with her over ten years’ experience in web analytics, online business intelligence and her intricate knowledge of the online ecosystem.  She has international sales experience in SaaS, telecoms and trading and is fluent in three languages.  She graduated suma cum laude with a First class honours in English and holds a Post Graduate Marketing Diploma awarded by the Chartered Institute of Marketing.

Mark Patron

Mark Patron is CEO of email and website optimization business, RedEye, working for clients such as Skype, Office Depot and Marks & Spencer. Mark has worked in direct and digital marketing for 25 years. He was MD of Claritas, which over 14 years he built from zero to over £30m revenues. Mark led the sale of Claritas to VNU, now Nielsen, for £49m in 1994. He was Chairman of Abacus Europe, the data division of DoubleClick and a non-exec director of Transactis. Previously he was a board member of the Institute of Digital and Direct Marketing and vice-chairman of the DMA Data Council. Mark was voted one of the UK's 15 most influential direct marketers by readers of Precision Marketing magazine.

Toby Goldblatt

Toby is Director of Digital for CACI Marketing Services. Toby Goldblatt is a specialist in the transformation of businesses through the use of digital solutions. Over the past 15 years Toby has assisted some of the biggest brands, including Barclays, Maserati, Mercedes, IBM, Delta Airlines, BA, Christian Aid, Sobeys, RBS, More Than and others drive multiple millions of pounds of value via digital activities, be that eCommerce, digital marketing or internal transformation.

Ollie Bath

Ollie Bath started his career as a digital planner/buyer at i-level. He then progressed to a media auditing consultancy working for Coca Cola, Becks and GM, before joining IgnitionOne. 

In his Client Solutions role, Ollie uses his extensive understanding of the fragmented technology landscape to develop tailored solutions for top advertisers and agencies across Europe.

Michael Schirrmacher

Michael is the Regional Director for eCommerce clients at Webtrends.  In his role he works with some of the biggest retail organisations in the UK, such as ASOS, AllSaints, Burberry, Play.com and many more.  Michael helps these organizations to ensure they are taking actionable decisions based on their online data in whatever format that may take.

Michael has an analytical background with a commercial focus. Working as an analyst and CRM consultant before moving into the ecommerce space. He is focused on optimising the customer experience and overall journey, using insight and analytics to drive ROI.

Jonathan Waddingham

Jonathan is the social & labs product manager at JustGiving, specialising in social media integration, digital strategy and online fundraising. He’s passionate about how the social web has revolutionised the way people interact with each other and how charities can use the internet to create enormous value for them and their supporters. Having worked at JustGiving for over 6 years, he leads their strategy on making the site more social, including managing products like the UK’s first app that enables people to sponsor friends or donate to charities on Facebook. You can follow him at @jon_bedford

Matthew Tod

Matthew Tod is a Partner within the Consulting division of PwC, leading the company’s Digital Analytics and Optimisation team.

Prior to joining PwC, Matthew was CEO of Logan Tod & Co, the UK’s leading online performance and optimisation consultancy. PwC acquired Logan Tod & Co in March 2012 to spearhead its digital analytics growth and enhance its strategy and consumer offering. Matthew has worked with many clients including ASDA, Argos, Debenhams, Sony, BSkyB, Vodfone, Sainsburys, Google, Shop Direct and Nestle.

Before launching Logan Tod & Co in 2002, Matthew was Chief Executive at digital marketing agency Publicis NetWorks, London, a subsidiary of Publicis Groupe.

Matthew holds a B.Sc. (Hons) in Biotechnology from Kings College London University and an MBA from Warwick University. Matthew regularly speaks at industry events including Econsultancy’s JUMP, Retail Business and Technology Expo, ECMOD 360, and for the IDM.

http://uk.linkedin.com/in/matthewtod

@LoganTod
@PwC_UK

Dara Fitzgerald

As Head of Insight at Fresh Egg, Dara is responsible for helping businesses understand, measure and improve performance across multiple digital marketing channels. After studying electronics at the Dublin Institute of Technology, he began his career as a service engineer at AGB Scientific (now owned by VWR International), before moving to Intel as a quality assurance analyst. He moved to the UK in 2005, working for Oliver & Graimes, a Brighton-based integrated creative agency, before joining digital marketing agency Fresh Egg in 2010. Dara manages Fresh Egg’s team of web analytics and conversion specialists and represents the agency in the UK and overseas as part of the Google Analytics Certified Partner programme. He has been an advanced user of Google Analytics since 2007. 

Michael Plimsoll

Michael is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and analytics. He currently works for Adobe Systems Europe.

Prior to this, he worked at BSkyB where he was responsible for leading and implementing the strategy for optimising the online media channels through in-depth attribution modelling and better insight. He was also responsible for improving BSkyB’s Audience Management capabilities, allowing the business to buy, target and re-target advertising in more efficient ways through the better use of its own data. Michael also oversaw the on-site Test & Learn program, delivering improved conversion rates through not only A/B and Multivariate Testing, but also on-site behavioural targeting.

Michael has also held various client service roles within the creative agencies of Ogilvy and Wunderman Interactive, working on such account as American Express, Microsoft, IBM and BT. Within these roles he oversaw the delivery of successful BTL marketing campaigns for both B2C and B2B.

Guido Fambach

Guido Fambach is Vice President Professional Services of comScore since 2010. Prior to that Guido was Vice President of Training and Consultancy at Nedstat since December 2006. He served as the Managing Partner of The Mediator Group, an innovative e-learning company from  2003 to 2006. Prior to that, from August 1997 to December 2002, he was owner of the training company SMG, and served as its Chief Executive Officer. Guido obtained his bachelor degree in European Communication at the school for Higher European Studies of The Hague.

Chris Allison

Chris is the Online Sales Manager at Air New Zealand managing all E-commerce activity across their 4 consumer websites in the UK and Continental Europe. Together with his team, Chris is responsible for all customer acquisition and conversion activity across the consumer sites as well as managing Air New Zealand’s retail marketing budget. Chris’s core strategic objectives are to grow overall share of online revenue in the UK and EU region as well as ensuring that retail marketing budgets are being spent in the right place and the right time to ensure maximum ROI and campaign efficiency. Chris has been with leading the Online team for the past 18 months but has been with Air New Zealand for 6 years where he was predominantly in Corporate Sales roles.

Fabrizio Esposito

As member of the Global Innovation Team, Fabrizio is responsible for analyzing and managing emerging technologies in order to ensure proceedings in market research methodologies within GfK.

Fabrizio studied psychology and social sciences at the University of Zurich, followed by three years of mathematics after graduating. During his studies he worked at IBM and tutored students in advanced methodologies and statistical analysis at the University of Zurich.

After his studies he joined GfK Switzerland where he worked as a consultant for the newly build team methods and innovation. In 2011 he was accepted to the GfK Talent Management Program, where he had the chance to work on projects like neuroscientific applications in market research and be visiting lecturer at various Universities in Switzerland.

Jamie Brighton

Jamie has worked in digital marketing for 12 years, and has experience both agency and client-side. He has been with for Adobe for 6 years getting passionate about digital marketing optimisation with clients – helping them to get return on investment from behavioural targeting and cross-channel analytics programmes. He has recently returned to EMEA where he is covering digital optimisation for Adobe in South East Asia.

Jonathan Cook

Jonathan has led Valtech’s new media team for the last 7 years and has specialised in helping blue chip companies to harness the power of new technologies to deliver better and more profitable content and products to their customers.  Jonathan is the author of the White Paper Simplifying Facebook Commerce, which was recently featured in The Guardian. He also gave a speech at the last eCommerce Expo which was completely packed. Prior to Valtech Jonathan has worked for LogicaCMG, BT and ICL and holds an MA in Strategic Marketing Management.

Craig Le Grice

Craig is a global strategist with digital technology, marketing platforms and online products and services at his core. Craig works in a consultative way to increase business value, connect technology capabilities with business plans and put the consumer at the heart.

With 10 years' experience, postgraduate accreditation and several accolades (including Young Entrepreneur of the Year 2011), Craig has worked with global brands, agencies and consultancies, all round the world.

As a result of years of traveling, working in varying environments and with a vast demographic spread, he has multi-geographic, multi-market consumer insight experience of the following markets: Western Europe; Scandinavia; North America; South America; Middle East; and South East Asia. 

Guy Hanson

Adrian Hado

Adrian is currently Head of Insight and Analytics at Avios, where he is responsible for delivering rewarding customer experiences across their various brands to deliver value to the airlines and their financial services, retail and travel and leisure partners.

Adrian is a high energy and accomplished marketing and CRM consultant, used to driving complex projects forward and producing positive change; thinking critically to solve business problems in order to implement creative and sustainable solutions.

With vast experience, Adrian has previously held various strategic marketing and communications roles in organisations such as Tesco, dunnhumby, and Aurora Fashions.

Neil McCarthy

Neil joined I Spy Marketing earlier this year, which was acquired by iProspect on 1st August 2012. As the Commercial Director for iProspect, Neil is responsible for developing an in-depth understanding of the clients’ digital marketing objectives and nurturing successful long term relationships which create innovative effective campaigns.

Prior to iProspect, Neil held senior management positions at leading agencies, Latitude and Tamar where he worked on the creation of digital strategies for Lloyds TSB, Aviva and Tesco amongst others. Most recently Neil was Commercial Director B2B at global comparison shopping site Shopzilla Inc., Europe.

His background has given him detailed knowledge of the finance, retail and B2B industries and with over ten years’ experience in digital marketing and in particular search, he is regularly called on to speak at industry forums to offer entertaining practical insights into the developments that are shaping the digital landscape. 

Neil Mason

Neil joined iJento in September 2012, to lead its customer engagement and services team. He is responsible for providing clients with the best technology performance and customer insights from iJento's digital and multichannel customer intelligence solutions.

In the world of marketing analytics, Neil has always been at the forefront of his field. Over the past 25 years Neil has accumulated a wealth of experience and expertise working across a variety of marketing analysis and research disciplines. For the last 12 years Neil has worked predominantly in digital channels combining a strong blend of commercial and technical understanding in the application of consumer insight to help major brands improve performance both as a marketer and as a consultant. During this time he also served as a Director of the Web Analytics Association for two years.

Neil's expertise ranges from advanced analytical techniques such as segmentation, predictive analytics and modelling through to quantitative and qualitative customer research.

Grant Sidwell

As Mobile Director, Grant is responsible for overseeing all mobile activity executed for Experian CheetahMail clients. Grant works with clients in identifying and solving the unique challenges posed by mobile devices as well as helping guide robust mobile strategies across email, SMS, and other mobile marketing channels.  

Prior to joining Experian Marketing Services, Grant earned his mobile stripes looking after UK business development for YOC AG, Europe's leading mobile technology and media company that lists Coca-Cola, News International and Deutsche Bank as its clients.  

In the past Grant has also held positions at New York based Glam Media, as well as NASDAQ listed ValueClick- where he started as a graduate placement.  

Before leaving his native South Africa, Grant achieved a first class degree in Marketing and Business Management from Bond University (Gold Coast, Australia), but lists; ‘working in his uncles' mobile phone retail shop every weekend’ as his single biggest career influence.  

Andrew Hood

Andrew Hood is founder and managing director of Lynchpin, an online measurement and analytics consultancy with clients including IPC Media, Cadbury, Schuh, Canon, Experian, Turner Broadcasting, HSBC, Reed Business Information and Lloyds Banking.

Andrew's career began in 1999 at All-Hotels.com, where he developed the systems that led to All-Hotels becoming one of the biggest e-commerce sites in Scotland, selling for £1.425m in 2002 to Online Travel Corporation, now owned by Lastminute.com.

He then joined search company Ambergreen, where he developed one of the first online return on investment tracking systems, for the emerging online marketing sector. In 2005 he launched Lynchpin as an independent web analytics business. 

Sandra McDill

Sandra McDill is the European Account Services Director at TagMan, the global leader in tag management. Working with clients such as TUI, Debenhams and 02; Sandra is responsible for the European account clients that use TagMan for services including tag management, real time attribution and eprivacy. Prior to joining TagMan, Sandra was Client Services Director North West at TradeDoubler, and has worked across a range of digital disciplines including affiliate, search, display, social, mobile and technology. Named one of Media Weeks 30 under 30 to watch, Sandra has won numerous industry awards for clients and regularly speaks at industry events as well as lecture for the Digital Marketing Institute.

Ramel Levin

As VP of Marketing, Ramel is responsible for the ClickTale brand, marketing communication, marketing acquisition and retention. Ramel has over 20 years in the Hi-Tech Development & Marketing industries. Prior to joining ClickTale, he was the Marketing Director at Panaya, where he led the company’s entrance into new markets as well as grow existing markets. Earlier in his career, Ramel was Marketing Director at ARX for over 6 years and was also the founder of WorldMate, where he led a mobile bootstrap from inception to a multi-million dollar revenue company. Ramel holds an MBA from Hebrew University and a B.A. in Psychology & Computer Science from Bar-Ilan University, both in Israel.

Ben Harknett

An experienced sales and business development manager, Ben joined Wildfire’s Palo Alto office in March 2010 and was appointed Director of EU Sales & Client Services in July of that year. In October 2010, Ben moved to London to head sales and service in Europe. Since starting the London office, Ben has worked with key clients including Virgin, McCann Worldwide and Pepsi.

Prior to joining Wildfire, Ben was Sales Manager at media monitoring group Meltwater, where he completed 2009 as one of the company’s top ten performers globally. Ben has also worked as an analyst for Element Markets and British Gas Group.

Ben has a Bachelor of Arts degree in Economics and Managerial Studies from Rice University.

Jon Stanesby

Jon Stanesby has more than 10 years’ experience working in digital marketing in the UK and Europe. Jon has led the Strategic Services team at Responsys for the last three years, and he and his team provide innovative marketing advice to some of the biggest brands in Europe, including B&Q, John Lewis, Lufthansa, Mothercare and New Look. They enable these brands to leverage the Responsys Interact Suite to deliver award-winning multichannel marketing.

Jon also writes a guest blog for Econsultancy, where he offers insight into a number of topics in the digital marketing space. Jon endeavours to honour the scientific method in his marketing work due to a keen interest in sciences (physics and psychology to name a couple) and technology — often referencing these in his written and presented material.

Catherine Toole

Catherine Toole is the founder and ceo of the British digital copywriting agency Sticky Content. A former press journalist, she has spent the past 15 years specializing in web, email, mobile and social media content projects for a wide range of clients, agencies and government departments.
 
In 2012, Sticky Content is providing content strategy, web writing training, auditing and copywriting services to clients such as Belron (Autoglass), Sage, Post Office®, Sony Europe, Lloyds TSB, John Lewis Partnership and Virgin Atlantic.

Peter Goodman

Peter Goodman is a successful entrepreneur with extensive experience building and scaling successful companies in the digital media space. He comes to Salesforce.com through the August 2012 acquisition of Buddy Media. Prior to Buddy Media, Peter served as Founder and CEO of Facebook ads API partner Brighter Option, which was acquired by Buddy Media in February 2012. 

In September 2010, Peter launched Brighter Option’s SAM: Social Ad Manager, an intuitive piece of software providing businesses of all sizes with the controls and analytics to launch, monitor and optimize highly targeted Facebook advertising. 

Prior to Brighter Option, Peter founded several successful businesses including Socially Bright; a social media advertising company that helps agencies maximize their advertising in the social space, and PJG Media Ltd, which serves as an inventory broker for companies selling European facing inventory.  

Facebook: https://www.facebook.com/peter.goodman.92317

Twitter: https://twitter.com/PJGoodmanJnr

LinkedIn: http://bddy.me/Nkubf1 

Graham Benson

Graham Benson has an impressive track-record of devising and delivering IT-enabled business transformation, most recently in high growth Commerce organisations.  He has been described by one industry observer as an “internet veteran” .  This year marks 25 years of working in the Technology sector,  both as an end-user & supplier including Director-level roles at Thomas Cook, Avis and Regus.  He has 10 years eCommerce CIO experience with Screwfix.com, eBuyer.com, Play.com and now MandMDirect.com.  A regular industry commentator, speaker and writer, Graham is passionate about the digital world and the opportunity to drive real social/economic value from new technologies. 

Nick Evans

Nick has been in the email and interactive marketing space for 6 years, starting on the client side and subsequently working in various client services roles for Epsilon and e-Dialog before joining ExactTarget as an Account Director in July 2011. He has worked with a number of high profile brands across various industry sectors including Tesco, Argos, Sony Computer Entertainment Europe, Bauer Media and Admiral Insurance, advising them on how best to drive audience engagement and bottom line results through their interactive marketing programs. 

Rebecca Quinn

Rebecca has nearly 10 years of experience in online media, marketing and technology, across North America and Europe. She joined the Wildfire team in July 2011 as Director of European Strategy and Operations. While in London, Rebecca has worked with Accel Partners, a leading venture capital firm and has consulted for a variety of UK-based start-ups.  Prior to her move to Europe, she was the Director of Website Optimization for Comcast Interactive Media, and was the first Strategic Account Manager for ClickEquations, a search marketing software company.  Rebecca holds an MBA from London Business School and a BA from Bucknell University.

Adit Abhyankar

Adit Abhyankar is the Executive Director of Visual IQ, the world’s leading cross channel marketing intelligence software provider.  Adit is currently based in London, leads Visual IQ's global expansion into the EMEA and APAC regions, and is a recognized expert in the field of cross channel attribution and marketing optimization.  He brings more than 18 years of product development and sales experience in a variety of software and technology companies with a specific focus on digital marketing and advertising.  Prior to Visual IQ, Adit was on the board of SolutionSet, a digital agency that combines best of breed brand development with deep technology expertise.  He graduated Summa Cum Laude with an M.S. and B.S. in Electrical Engineering and Economics from Tulane University.

Ben Chamlet

Ben has over ten year’s experience in the implementation of business systems and technology throughout EMEA and APAC.  He has recently joined the Product Consulting team having spent the previous two years as a Silverpop Sales Engineer.

Ben has extensive implementation experience of business critical applications and a deep knowledge of the Engage product suite.  This ensures focus on setting customers on the path for success providing consulting on all topics from data integrations through to ensuring the adoption of key feature usage.

Ben has worked with some of the largest brands covering all sectors in EMEA including GFI Software, British Museum, Haymarket, Dyson and LogMeIn.

Will Cook

Will is an expert in driving online conversions and before joining Autonomy, an HP company, he held senior roles within organisations including Amazon. He will be drawing from all of his experience to offer tried-and-tested advice on how to use online behavioural data to drive online relevance, engagement and ultimately sales. 

Geoff Wright

Geoff Wright has over 20 years of technology of European sales and sales leadership experience, the last of which was within the online and e-commerce environments. He focuses on leading sales teams who sell value-based technology solutions. Geoff has worked for industry leaders such as IBM, AT&T, Mercury, Venda and Siebel, plus early stage and quickly growing small businesses such as edocs, Agillic and eCommera

Ralph Wirth

Ralph has worked for GfK Marketing Sciences in Nuremberg since 2005 and has been Deputy Head of the department since 2010. He is a respected methodological consultant of international clients across different sectors and a renowned expert in the field of preference measurement. His willingness to share his knowledge and his joy of teaching make him a popular tutor within the GfK network and a requested guest lecturer for academic institutions.

In addition to his role in Marketing Sciences, Ralph has also worked as Associate Director in GfK’s new Global Innovation & Digital team since January 2012. Among other things, he is responsible for strategic innovation management in the field of Social Media Analysis.

Ralph is a regular speaker at conferences, and his research achievements have been recognized both by practitioners and in academia. He was voted “Up-and-Coming Researcher of the Year 2010” by two European market research companies for his PHD thesis on Best-Worst Choice-Based Conjoint Analysis. Ralph has spoken at four IMSM conferences, hosted by GfK, at two International Sawtooth Software Conferences (2012 and 2011), at the Advanced Research Techniques Forum in 2011 and at the Annual Meeting of the German Statistical Society 2011. The paper he presented at the 2011 Sawtooth Software conference was voted “most valuable paper” by the conference attendees and discussed by international top academic Jordan Louviere. 

Fabrizio Esposito

As member of the Global Innovation Team, Fabrizio is responsible for analyzing and managing emerging technologies in order to ensure proceedings in market research methodologies within GfK.

Fabrizio studied psychology and social sciences at the University of Zurich, followed by three years of mathematics after graduating. During his studies he worked at IBM and tutored students in advanced methodologies and statistical analysis at the University of Zurich.

After his studies he joined GfK Switzerland where he worked as a consultant for the newly build team methods and innovation. In 2011 he was accepted to the GfK Talent Management Program, where he had the chance to work on projects like neuroscientific applications in market research and be visiting lecturer at various Universities in Switzerland.

Vicky Garfitt

Vicky is leading the charge for digital marketing at B&Q, helping the business capitalise on the enormous potential available through digital channels.

Prior to joining B&Q this spring, Vicky worked at one of the country’s top digital agencies, Dare, in the capacity of Account Director across Global and UK accounts. Vicky's responsibilities included digital roadmaps, strategies and creative execution for large consumer campaigns.

Before joining Dare, Vicky held a range of regional positions, including being a Director of a digital start-up offering web design and eCommerce.

Tom Cannon

Tom has been working at the intersection of technology, UX and marketing for over 14 years. Early in his career he helped launch some of the UK's earliest and most innovative internet, TV and mobile banking services, including partnerships with Yahoo, Sky and the BBC.

He has held a wide range of global and domestic roles at HSBC, including leading the UK bank's next generation banking programme, Head of Digital at HSBC Canada and Global Digital Lead, where he was focused on web, mobile and social strategy for the HSBC Group.

He left the bank in 2011 to join Thunderhead.com, a leader in cloud based customer experience management, where, as VP of Product for their Customer Engagement Platform, ONE, he is able to fully indulge his healthy obsession with using data to improve customer experience and build relationships through digital touchpoints.

He lives in Dorset with his wife, 2 kids and 2 cats and is based at Thunderhead.com’s Soho customer experience centre.

Ben Chamlet

Ben has over ten year’s experience in the implementation of business systems and technology throughout EMEA and APAC.  He has recently joined the Product Consulting team having spent the previous two years as a Silverpop Sales Engineer.

Ben has extensive implementation experience of business critical applications and a deep knowledge of the Engage product suite.  This ensures focus on setting customers on the path for success providing consulting on all topics from data integrations through to ensuring the adoption of key feature usage.

Ben has worked with some of the largest brands covering all sectors in EMEA including GFI Software, British Museum, Haymarket, Dyson and LogMeIn.

Jochen Moll

In his role as Member and Spokesman of the Board of Management he is responsible for sales, marketing and consulting. Jochen Moll brings a wealth of experience from previous executive positions in the IT-industry, among which he served as Vice President (VP) for the Business Partner Organization Central Region and for the Software Group Central Region Europe (DACH) at IBM. At EMC, Jochen Moll headed the entire German business unit and as Vice President for Strategic Alliances he was in charge of the system integrator business in EMEA. He then became CEO of BizSphere AG, an international start-up company that specializes in software solutions for customer relationship management.

Jon Myers

Jon Myers is Commercial Director – EMEA for digital ad management platform Marin Software. Jon Is responsible for delivery of the Marin Software platform to EMEA agencies and advertisers including iProspect, LBI, Neo@Ogilvy, Betfair, Littlewoods and Hotels.com. This gives him a unique insight into online advertising trends within both agencies and brands. Prior to joining Marin Software Jon was leading Yahoo’s search and display account management teams, overseeing the delivery of the Search Alliance with Microsoft across the UK and European markets. Myers joined Yahoo after 12 years on the search and digital marketing agency side as a Director at both MediaVest Manchester and Latitude. Jon is recognised for his experience and thought leadership within the European online advertising industry as a regular speaker and moderator at conferences worldwide. He also sits on the Global Search Engine Strategies (SES) Advisory Board and regularly contributes his opinions to trade press as well as industry bodies such as SEMPO, IPA and the IAB.

Martin Sheerin

Martin is Head of Online Product Development at Phones4u. He has an analytical background with a commercial focus. Martin Worked as an analyst and CRM consultant before moving into the Ecommerce space.

He is focused on optimising the customer experience and overall journey, using insight and analytics to drive ROI.

Will Cook

Will is an expert in driving online conversions and before joining Autonomy, an HP company, he held senior roles within organisations including Amazon. He will be drawing from all of his experience to offer tried-and-tested advice on how to use online behavioural data to drive online relevance, engagement and ultimately sales.

Nick Evans

Nick has been in the email and interactive marketing space for 6 years, starting on the client side and subsequently working in various client services roles for Epsilon and e-Dialog before joining ExactTarget as an Account Director in July 2011. He has worked with a number of high profile brands across various industry sectors including Tesco, Argos, Sony Computer Entertainment Europe, Bauer Media and Admiral Insurance, advising them on how best to drive audience engagement and bottom line results through their interactive marketing programs.

Sean Doherty

Sean has been with Betfred.com for over two years.  As the Director of Operations for Betfred.com he is responsible for a range of groups at Betfred.com including UI, design, front-end development, copy and content, social gaming, R&D, mobile development, and customer services.   Sean's teams are responsible for the ongoing operations and evolution of the company's web and mobile properties.

Prior to Betfred.com, Sean held several senior level director roles for agencies in the UK and the US, developing and managing digital strategies for start-ups and multi-billion dollar clients across a range of industries, including video gaming, automotive, telecom, FMCG, insurance, entertainment and travel and leisure.

Richard Bassett

Richard is Sales Manager, General Markets, at LivePerson and is responsible for managing the company’s mid-market sales team in EMEA. Richard has been at LivePerson for over two years and has extensive experience of working with leading brands - like Ted Baker, Isabella Oliver, Parcel2Go and Thomas Pink - to improve online conversions and customer service using intelligent, online engagement. Prior to LivePerson, Richard worked at Microsoft, where he worked closely with partners to increase revenues, and Trend Micro, where he was an Executive Account Manager. Richard has a BA Honours in Business Management with Business Communications from the University of Winchester.

John Ginn

John Ginn runs CACI’s Consulting Division. He is widely viewed as an industry thought leader and innovator around Customer Management, with particular reference around Real-Time-Decisioning, Simulation & Conversational Marketing.

John began his career working client side where he played a major role designing and implementing the CRM strategy for a UK bank which now, over 15 years later, still has the best customer experience record of any bank in the UK by a very long way.

Following this, John became a specialist CRM consultant improving the customer experience across many industry sectors covering companies such as Vodafone, O2 mobile, MBNA Europe, Virgin Media, Sky, RAC and Ford. He continues to drive his passion through leading CACI’s consulting division to deliver world class CRM consultancy.

Annette Leeke

Annette is a digital specialist with 14 years experience. She established the web analytics team within LV= in 2007 following several years in web development, programming and business analytics.

Currently, her team are specialists in digital insight, web analytics and digital optimisation. Their objective is to deliver digital insight to increase profit and user experience. They work collaboratively with LV=’s user experience team, digital marketing teams and web developers to pioneer strategic optimisation plans across the business - for both Life Insurance and General Insurance areas.

The primary digital analytics tool used by Annette and her team is iJento’s multichannel customer intelligence platform. She is a pioneer for customer centric insight and optimisation that relates directly to strategic business objectives. Most recently looking at advanced multichannel analytics having developed attribution models and customer profiling to improve performance.

Neil Morgan

Neil Morgan leads Digital marketing for Europe, Middle East and Africa at Adobe Corporation.  A career marketer in enterprise software, he has spent over 20 years across all marketing disciplines including product management, product marketing, channel marketing, public relations, analyst relations, and strategic marketing management.  He has extensive international experience, having held UK, European, US domestic and worldwide roles.

For the past ten years Neil has been involved in working with customers on customer facing systems from CRM to digital marketing.  Prior to Adobe, Morgan created the European marketing team at Omniture, subsequently acquired by Adobe, and previously led the marketing team at Siebel Systems, responsible for marketing to all sectors across Europe, Middle East and Africa. Before Siebel, Morgan was Vice President of Worldwide Marketing for Chordiant Software and held global marketing roles at Oracle Corporation including a period at Oracle’s San Mateo, CA headquarters.

A frequent speaker at industry conferences, Morgan holds a bachelor’s degree in business administration, a diploma in marketing, and is a member of the U.K. Chartered Institute of Marketing and the Institute of Direct Marketing.