| Date | November 22 2006 (9:00am – 7:00pm) |
|---|---|
| Venue | Royal Institute of British Architects, London, United Kingdom |
| Duration | 1 day |
| Cost | $1,045.00 |
About the event
Overview
Online Marketing Masterclasses - How to Acquire, Convert & Retain Customers Online
In just one day, learn about best practice online marketing across the customer acquisition, conversion and retention cycle. Hear from expert practitioners about what's available as part of your online marketing toolbox, what works best, and how to measure and optimise performance.
Case Study speakers this year include:
- Head of Online and Database Marketing EMEA, Dell
- Senior eMarketing Manager, Alliance & Leicester
- Director of Web Research & Analytics, Intuit (Quickbooks, Quicken etc.)
- Director of Personalisation, lastminute.com
- Head of E-commerce, Otto UK (Freemans, Grattan etc.)
- Head of E-marketing, HSBC (inc. firstdirect, HSBC, M&S Money, Marbles etc.)
