Overview

Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Attendees:
O2, TUI, Alliance and Leicester, Carphone Warehouse, NOP, Bigmouthmedia, Net-A-Porter, Yahoo, Vocus Europe, Weboptimiser, Aardvarkmedia, Immediate Future, Market Sentinel, Cyberalert

Agenda:
- What Online PR resources are available currently? (specialist agencies, reference sites, tools and technologies, SEO-PR)
- How is blogging and RSS feeds affecting Online PR?
- What tools / services are available to help you monitor your brand / reputation online?
- Where should the responsibility lie for online PR, should it be the online marketing team, PR agency or internal PR, brand depts, CIO’s? What defines this decision?
- Questions from attendees

Objectives:
To share knowledge, experiences, best practice and to network.

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around agenda above
20 mins Follow up conversations / networking / close

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Venue

Ludgate House

245 Blackfriars Road

London

SE1 9UL

United Kingdom

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