Overview

Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Objectives:
To share knowledge, experiences, best practice and to network.

Attendees:
Orange, Alliance & Leicester, Signet, NTL, Post Office, Net-A-Porter, Market Sentinel, TradeDoubler, Immediate Future, Value Click, Neutralize (*\*)

Agenda:
1. Now that blogging and RSS have reached such a scale and are starting to be taken seriously, how has this affected organisations, their internal PR staff and the external PR companies they use? Is email seeing a decline as an effective communication tool in this areas? What of the future, will ipodding and mobile devicesbecome viable PR communication channels?

2. Where do you start with online PR – what is the killer strategy for online PR, how is it different from traditional PR? What are the key methods for approaching, involving and influencing the influencers?

3. How do you manage unfavourable coverage? What are the tactics for crisis? How do you monitor your brand / reputation online? When is a citizen site valuable to a company?

4. Questions from attendees

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close

back to top

Venue

Ludgate House

245 Blackfriars Road

London

SE1 9UL

United Kingdom

Google Maps