| Date | September 29 2005 (4:00pm – 6:00pm) |
|---|---|
| Venue | Ludgate House, London, United Kingdom |
| Duration | About 2 hours |
| Cost | Included with Platinum and Diamond membership plans |
About the event
Overview
Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
Objectives:
To share knowledge, experiences, best practice and to network.
Attendees:
Orange, Alliance & Leicester, Signet, NTL, Post Office, Net-A-Porter, Market Sentinel, TradeDoubler, Immediate Future, Value Click, Neutralize (*\*)
Agenda:
1. Now that blogging and RSS have reached such a scale and are starting to be taken seriously, how has this affected organisations, their internal PR staff and the external PR companies they use? Is email seeing a decline as an effective communication tool in this areas? What of the future, will ipodding and mobile devicesbecome viable PR communication channels?
2. Where do you start with online PR – what is the killer strategy for online PR, how is it different from traditional PR? What are the key methods for approaching, involving and influencing the influencers?
3. How do you manage unfavourable coverage? What are the tactics for crisis? How do you monitor your brand / reputation online? When is a citizen site valuable to a company?
4. Questions from attendees
Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close
Inquiries
+44 (0)20 7681 4053, peter @ e-consultancy.com (subject line 'Roundtable bookings')
