|Date||April 28 2005 (4:00pm – 6:00pm)|
|Venue||Ludgate House, London, United Kingdom|
|Duration||About 2 hours|
|Cost||Included with Enterprise subscription|
About the event
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
Attendees: Alliance & Leicester, Argos, Lovefilm.com, Carphone Warehouse, Hostelmania.com, TopTable, Google, Overture, Weboptimiser, ModemMedia, Unique-digital, Latitude, DoubleClick, Spannerworks.
- Is click fraud really a problem? How can you spot it and what should you do about it?
- How should you protect your brand from others bidding on it? (What actions, policies, safeguards can you put in place etc)
- What impact will localisation of Search engines have on paid search? Cost, Reach etc?
- How does PPC relate to SEO and what are the longer term trends? How can you ensure that you are spending effectively?
- Questions from attendees
To share knowledge, experiences, best practice and to network.
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close
+44 (0)20 7071 8612, peter @ e-consultancy.com (subject line 'Roundtable bookings')