Overview

Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Objectives:
To share knowledge, experiences, best practice and to network.

Attendees:
Argos, Post Office, Alliance & Leicester, Orange, Net_A-Porter, AXA-PPP, Signet, The Search Works, Spannerworks, Diffiniti, BigMouthMedia, dgm, Wheel

Agenda:
1. What’s the difference between the various search networks?
How do you choose where to advertise? What are the main differences between Overture, Google Adwords, MIVA, Mirago etc? How do the respective audiences differ?

2. Bid management across networks
How easy/difficult is it to manage paid-search campaigns across multiple networks? What tools exist and how effective are they? As search becomes more difficult is it better to outsource or run internally?

3. Campaign measurement and optimisation
How can you better optimise your campaigns? What tests/monitoring/tools can you use to ensure the best ROI? What allowances need to be made when calculating ROI, e.g. offline purchases influenced by online PPC search activity and you know for instance how much each site visit/visitor is currently worth to you?

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close

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Venue

Ludgate House

245 Blackfriars Road

London

SE1 9UL

United Kingdom

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