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1. Online Measurement and Strategy Report 2011

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An analysis of the online measurement industry based on a survey of digital marketers. The 67-page report and 29-slide summary presentation contain valuable insights into the use of paid-for and free web analytics tools. Beyond web analytics, the report also looks at a range of data sources and information requirements, and the extent to which…

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  • 2. Multivariate Testing Buyer's Guide

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    Econsultancy's Multivariate Testing (MVT) Buyer's Guide is an invaluable resource for those investing in site testing…

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  • 3. Web Analytics Buyer's Guide 2012

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    An invaluable resource for those investigating the market for web analytics, with profiles of 14 leading vendors, the latest…

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  • 4. Conversion Rate Optimization Report

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    This is the third annual Econsultancy Conversion Rate Optimization Report (formerly knows as the Conversion Report), in…

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  • 5. Web Analytics Statistics

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    The Web Analytics Statistics documents are part of Econsultancy's Internet Statistics Compendium package, a comprehensive compilation…

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