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Marketing Automation Best Practices
Marketing Automation Best Practices is a guide to understanding and improving marketing automation - the process of using technology to manage, scale, and measure marketing efforts. What is marketing automation? How can it work for my organization? 
When will we see the results? What kinds of results can we expect? By interviewing vendors and users, we aim to answer those questions and more...
Alternatively, see our Request For Proposals (RFPs) Bundle or JUMP 2011 Presentations .
Client Services Director at Econsultancy
03 April 2009 13:34pm
Is it better to use Marketing Systems sometimes known as MOM or MRM to manage the production of marketing assets, work-flow, storage, content sharing and the re-purposing of marketing and brand assets or is a CMS just as suitable?
By automating your marketing processes have you realised any time, cost and efficiency savings? Do you use any free or low cost web 2.0 tools to assist you?
Are you using these tools to centralise or better manage decentralised marketing activity? Do you use them to manage your agencies or other suppliers?
I believe that MRM systems may have the advantage over CMS. I would be interested in hearing your opinions and learning from your experiences.
Director at 0141 Design
05 April 2009 17:24pm
0141 Design have created a system called www.flexi-page.com
We have used it to deliver full digital asset management to a variety of compnaies including a leading commercial property company and an one of europes major Apple resellers.
We would be dlighted to give you a demo. We are just about to deploy a new corporate website for flexi-page which will feature a tour etc.
Any questions please contact www.0141design.co.uk
Director at 0141 Design
05 April 2009 17:26pm
As further piont flexi-page is considerably more approachable in price other systems and allows you to create PDFs online from template.