Recommended reports
Online Measurement and Strategy Report 2011
An analysis of the online measurement industry based on a survey of digital marketers. The 67-page report and 29-slide summary presentation contain valuable insights into the use of paid-for and free web analytics tools. Beyond web analytics, the report also looks at a range of data sources and information requirements, and the extent to which companies are able to develop a coherent measurement strategy.
Alternatively, see our Twitter for Business or Paid Search Agencies Buyer’s Guide.
19 November 2009 10:31am
Hi there, just wondering if anyone has had any experience with Ad Insights or any PPC call tracking packages? I'm considering using this for a client.
Thanks
CEO at Econsultancy
23 November 2009 10:07am
No direct experience ourselves but have you read this post "How to use Google Analytics to track telephone leads: Part two" - there's a link to Part 1 as well at the top of that article. Interesting stuff.