08 March 2011 15:52pm
Does anyone know of any good affiliate agencies that work in the US? Either based in the UK or US?
I'm a fashion company based in the UK looking to start affiliate marketing in the US.
Are there any recommended networks to work with?
Managing Director at indiumonline
09 March 2011 09:48am
Linkshare is the one that immediately springs to mind - they're an American affiliate network with an increasingly strong presence in the UK. (they've got offices in London).
And I think Google runs its own one too - but it can be hard to convince them you arn't just trying to use them to target the UK.
businessman at own
10 March 2011 20:05pm
Affiliate programs can generate sales for you in two ways. One side of the affiliate program coin “brings” traffic to your website and secures sales of your own products and services, while the other side “sends” traffic from your website to other websites and generates income for you on sales of their products and services. Although affiliate programs are not ideal for all situations, when they are, they generally work extremely well.
If you look at the site map of most websites selling a product or service, you will find a link to a page that pitches their own affiliate program. Amazon built their business with an affiliate program (they call it an “associate” program) that flourishes to this day. Although I don’t know how many affiliates Amazon has currently, in June of 1998, they issued a press release announcing that their number of affiliates had surpassed 60,000. That was 11 years ago. I would guess they now have over 1 million affiliates!
This is the last element in our Web 2.0 Marketing series as shown on the graphic below. It is primarily focused on the side of the coin that deals with marketing your products and services through an affiliate program. However, we will also describe the other side so that you have a more complete understanding of how affiliate programs can work. However, there simply isn’t enough space in this article to go into affiliate marketing in depth. You can find plenty of information on the internet about this subject.
Marketing-Target300Using an Affiliate Program to Market Your Products/Services
Like Amazon, you can create your own affiliate program to market your products and/or services. The objective is to obtain affiliates who will post ads, banners, or text links on their website or in monthly newsletters that link back to your website. Each link is unique to the affiliate (includes an ID code) so clicks and sales can be easily tracked. Each time someone clicks the affiliate’s unique link and/or makes a purchase at your site, the affiliate earns a commission. You can set up your program independently or you can use third party services that will handle all of this for you. We will touch on this later.
Some affiliates are extremely skilled at marketing. In some cases they have no products of their own but just market other people’s products. This is the other side of the coin that we will address later in the article. Just imagine if you had 1,000+ affiliates marketing your product. Do you think this could have a positive impact on your sales? And best of all, it costs you hardly anything unless you receive a sale and then the commission is deducted from the revenue received from the sale. In other words, it is performance based advertising. Also, if you have been following our series, imagine what 1,000+ affiliate links back to your website will do for your search engine optimization (SEO)!
Of course, you will need to price your products/services at a level that will allow you to pay affiliates a commission and cover processing costs. As you read about the other side of the coin, you will see that the higher the commission, the more attractive your program will be to potential affiliates. On the other hand, if you have to price your product too high in order to pay a higher commission, your target market probably will not buy and as a result your affiliates earn no commissions. So you will need to find a balance.
Many websites selling digital downloadable products use a service like ClickBank.com as it not only provides affiliate software, it also provides a merchant account service like PayPal. The cost is low ($50 set-up and 7.5% plus $1 for all services) but the product must be digitally downloadable or a membership of some kind. You can check out all the details at their website.
Commission Junction (CJ) is very popular for large high producing websites like Dell, HP, Expedia, Walgreens, Staples, etc. However, they require a minimum monthly sales volume of $50,000, a hefty set-up charge, monthly fees and a percentage of commissions. While they offer many advantages over doing this independently, unless you are large, it is probably out of your budget range.
CEO at Econsultancy
11 March 2011 09:46am
We're expanding our affiliate marketing efforts in the US and are moving to Commission Junction as our network as they have a big affiliate base there. Linkshare is big there too as already noted.
Can't help so much on agencies I'm afraid. Here are a few US affiliate agencies in our Supplier Directory: http://econsultancy.com/uk/directories/suppliers/topics/affiliate-marketing?country_and_state=us&supplier_and_agency_kind=agency
17 March 2011 00:48am
you look at the site map of most websites selling a product or service, you will find a link to a page that pitches their own affiliate program.
<a href="http://youtubeconverter.org.uk/"reletion="dofollow">Youtube Converter</a>
Founder & CEO at 7thingsmedia
10 June 2011 14:55pm
7thingsmedia are a performance-based agency based in Farringdon, London and New York - we specialise in affiliate management and run programmes for the likes of Ted Baker, Liberty, Agent Provocateur, USC whilst managing other channels such as display, lead generation, search for the likes of Mars, Secret Sales and Yahoo!
Earlier this month we were delighted to be awarded the "Best Affiliate Agency" at the A4uawards.
Please feel free to keep in touch on 0207 017 3190.
A 140-page guide for digital marketers interested in the affiliate marketing (or performance marketing) sector, with profiles of 18 leading networks and agencies, the latest market trends and advice for buyers.
The Affiliate Census 2011 is a comprehensive survey of more than 300 affiliates, which looks in detail at the nature and quality of relationships affiliates have with networks and merchants. The report is essential reading for those who want to know more about affiliates, including how much revenue they are generating, how they are getting their traffic and which linking methods they are using.
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