11 June 2010 13:08pm
We are looking for a way to track mentions of our brands and products on forums, facebook, blogs, basically the whole web.
We tried google alerts but it doesnt seem to capture everything, does anyone have any help or advice on how we can do this?
Any info would be much appreciated.
Creative Business Development Manager at Realise Digital
14 June 2010 15:39pm
I'm sure you will get a number of people recommending a number of paid-for tools. Having not used any of these extensively, I'm going to stay out of that debate.
However, there are a few free tools that I use that, while not perfect, do work well. Some can be more automated than others:
Google Alerts - keep it running. While it isn't great at picking up within the social networks (Twitter and Facebook especially) it is good at Blogs and Site Comments
Kurrently.com - I've just started using this to monitor brand mentions on Twitter and Facebook. It's seems to be working very well. Manual searches are free, and there's a monthly 'pay what you like' option if you want to subscribe to a feed.
Twitter Advanced Search - set up your search, use some operators ("" & minuses) to refine them as much as possible, and then look for the RSS feed next to the results.
Google Reader - use Reader to collate your feeds, and Star your comments to keep on top of the most relevant.
There are several other tools, I'm sure - Boardreader, Social Mention, How Sociable... but I found that the tools above are the ones I keep returning to.
I hope this helps.
Digital Marketing Manager at Halfords
18 June 2010 09:46am
I'd recommend Raven - it doubles up as an SEO tool as well but will trawl the blogs etc for you also. Plus it's pretty cheap for what you get (don't worry I don't work for them just think their product is pretty good)
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