Consultant at Rupiz Media Ltd.
23 April 2008 05:29am
Dynamic Banner advertising is said to create a great impact on surfers and a well written banner ad has the ability to drive traffic into the website too. These Banner ads were initially placed only on the top panel of the websites, but with the passage of time, they have increasingly grown to capture greater place in our websites. Now graphical ads are placed even in the side panels, pop-unders and so many more.
While I am selecting a banner ad position for my website www.rupizmedia.com, which of these positions are the most profitable ones for click generation, or is it the same everywhere. I am concerned about the most clickable position of banner ads so as to ensure highest click generation from my banners.
Also what are the difference in the rate of Banners advertising placement, and what should be the best way to select an advertiser for my website banner ads?
The Online Advertising Survey Report, produced in association with the Rubicon Project, is a useful overview of the online display advertising environment. It contains information about spending trends, the use of ad networks, types of targeting and use of data. The research also examines the impact of real-time bidding and the increasingly important role played by online advertising exchanges, demand-side platforms (DSPs) and trading desks.
Best Practices in Digital Display Advertising: How to make a complex ecosystem work efficiently for your organization is a comprehensive overview of display media advertising. Tailored to marketers who are attempting both branding and direct response, topics covered include emergent technology, key changes, and guidance on how to discover, buy, serve, and measure digital display media advertisements.
Free market research on digital marketing
Daily Pulse: award winning newsletter
It takes 30 seconds to register