Aviva Reputation Management Case Study
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Strategist
08 September 2009 19:05pm
Posted on Slideshare is a downloadable Pdf outlining a recent Aviva Reputation Management case study. It talks about how the complaint manifested itself; what triggered the complaint letter to be read by thousands; and how Aviva responded. There are web analytic stats and social web stats which may be of interest to people.
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
08 September 2009 20:08pm
It's good that some of the customer experiences finally reach the ears of the people in charge of an organisation. ..and certain people will hopefully decide to improve the bottom-line service offered to customers.