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Web Marketing Executive at Teknek
10 July 2008 12:13pm
With regards to landing pages, where is the best place tp position the compnat brand. I recently read that the best place is at the bottom of the landing page instead of at the top.
What do you think out there?
Cheers
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
10 July 2008 13:43pm
This might help I think: http://www.google.com/search?q=trademark+domain+monitoring
regards,
Denis
www.naxtech.com
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
10 July 2008 13:44pm
oopps... wrong posting! apologies.
Account Director at DoubleClick
11 July 2008 10:30am
Do you remember what the article mentioned in particular was beneficial about putting brand at the bottom? I feel anything below the fold has less of a chance being seen, especially for brand. If you have a measurable, you can use a simple multivariate targeting test to show 2 versions of the same page.
If you have a conversion metric you can track (return visitor, etc.), the test will show you which one is working out best. Google webmaster tools will let you run a simple version of this test for free, there are also multivariate testing companies out there that do these types of projects.
Dave
Sales/Marketing at www.tradekey.com
11 July 2008 13:11pm
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director at virtual zone
11 July 2008 15:07pm
Hi Dennis
I suggest you follow the advice of Steve Krug, in his book 'Don't Make Me Think: A common sense approach to Web Usability', his book is a bible on the subject!
"The Site ID or logo is like the building name for a Web site ... I need to see it on every page ... at the top of the page ... in (or at least near) the upper left corner".
If you are doing much of this stuff get Steve's book and Jakob Nielsen's Designing for Web Usability, about £20 each on Amazon.
Atb
Nick Wilson
thevirtualzone.co.uk
CEO at Conversion Rate Experts
11 July 2008 15:49pm
Hi,
Why not do a simple split-test to find out which position works best (or to see if it's even an issue)?
Google have a free tool for carrying out split tests (http://www.google.com/websiteoptimizer)
Have a go with that and find out for sure!
Warmest wishes,
Ben
P.S. the recommendation for the 'Krug-book' is a good one.
Web Marketing Executive at Teknek
14 July 2008 08:00am
Hi Ben
Like you said it may be an issue, it may not be. However to keep everyone happy, split tests is the best way.
Thanks for the google link, never knew anything about that one.
Thanks
On 15:49:52 11 July 2008 BenJesson wrote:
Web Marketing Executive at Teknek
14 July 2008 08:04am
Hi Nick
Thanks for the advice and the books you have listed. I will have a look at them for sure.
Thanks
On 15:07:48 11 July 2008 nickwilson wrote:
CEO at Conversion Rate Experts
14 July 2008 09:45am
Happy to help! Google Website Optimizer is great... if you need any help getting started then check out our free quick-start guide at http://www.conversion-rate-experts.com/articles/101-google-website-optimizer-tips/
Warmest wishes,
Ben
On 08:00:55 14 July 2008 Evet wrote: