Recommended reports
SEMPO State of Search Marketing Report 2011
The State of Search Marketing Report 2011, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, has been compiled from a survey of more than 900 global respondents, from both companies (client-side advertisers) and agencies. The report looks closely at current practices and emerging trends across paid search and SEO, alongside their relationship with social media.
Alternatively, see our UK Search Engine Marketing Benchmark Report or UK Search Marketing Statistics.
eTail Optimisation Specialist at Click Funnel Ltd
13 February 2008 11:05am
Can anyone tell me if there is an agreed standard for calculating both the ROI of Organic and Paid Search Listings? If not why not?
With so many organisations ofering alternatives to a Best Practice Guidlines shouldn't this be an area that should be tackled head on. This is a fundamental question for a lot of companies nowadays and surely should be a question that can be easily be answered by an agency.
I look forward to anyones comments or suggestions.
Andrew Allfrey
www.redchillisearch.com