Managing Director at 70 Fathoms
16 February 2011 09:42am
Yes that's tricky. I think many people consider date of birth as private and not to share - not because they're sensitive about revealing their age always but it makes them less anonymous. With a name and DOB you can pin down exactly who they are in the public records.
Perhaps ask something else - e.g. retired, working, student to give you an idea. Or try age brackets 0-21, 22-33, 34-43 etc. They are less sensitive for people I think. And if you do ask age questions, ask 2 or 3 other things too. For wording, I suggest you say "We try to only send you informaiton which you will find useful and relevant. By providing this information you will help us do that, thank you".
Hope that's helpful.
16 February 2011 10:04am
Many thanks about that. Yes I agree that age brackets would probably have better response, but unfortunately our database is set to have the full DOB.
Many thanks for the suggestion of the wording, it sounds good!
Have a nice day!
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