1. Anonymous

    21 October 2009 15:54pm

    Hi all,   We're finding discrepancy with campaign stats between what Google Analytics is reporting and what Doubleclick is reporting.   For example, Google Analytics represents the whole dataset and stats for Doubleclick should always be smaller than that Google Analytics number as users responding to the online advertising or paid search are part of the overall traffic to the site. However, we're finding in some instances it's the other way around, and the Doubleclick number is bigger than the Google Analytics.   Our media agency are having their Google contacts look through the Analytics dashboard and tags to make sure all is on order. Though the web agency are confident it is.   Has anybody here ever been faced with such a problem? If so, how did you overcome?   Many thanks
  2. Chloë Thomas Gold

    Managing Director at indiumonline

    28 October 2009 13:23pm

    Chloë Thomas

    Hi,

    Haven't had this problem with Double Click and Google Analytics, but have had it with other systems and Google Analytics.

    This may be too simple an answer, and something you've already looked into, but hopefully it might be useful!

    We've often found the issue is that the sales tools tracking (ie the double click equivalent) is matching activity back to the original impression / click rather than when the next step actually happens. Whereas Google Analytics matches to when it actually happens.

    EG someone clicks on the ad on Monday, and buys on Tuesday

    Sales tool tracking shows a sale on Monday

    Google Analytics shows a sale on Tuesday

    Hope that helps

    Chloe

     

  3. Andrew Clark Bronze

    Information Officier at COI

    28 October 2009 16:19pm

    Avatar-blank-50x50

    very useful - thanks!!

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