Hi all,

I recently conducted a primary research study to determine whether age or gender influences search behaviour. In particular whether or not it changes which search results a user would decide to click on. I find it surprising how little insight there is on this so I decided to run my own research on the search term 'Christmas Gifts'

Anyhow if you're interesting in reading the study and findings then here is the report. I thought it would be interesting to people on the forum.

http://blog.amaze.com/2012/01/03/how-does-your-gender-and-age-influence-your-search-behaviour-a-christmas-case-study/

Would be great to get other people's views on this.

Thanks
Paul