E-consultancy.com site migration - SEO tips?

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Ashley Friedlein Staff
CEO at Econsultancy

22 October 2008 08:56am

Hi Phil

Yes, we are very thoroughly trying to get all the redirects correct.

As for hosting in the US - actually more than 50% of our subscribers are non-UK with most of those in the US so we already consider ourselves a global business and next year we plan to do much more in the US so it feels like the right place to be.

Ashley
Daniel Phillips
Online Marketing / SEO at forum30.co.uk

03 December 2008 14:13pm

There are two things to consider here.

One is the toolbar PageRank (the little green bar). This is next to useless, in fact I'd go as far as say it's completely useless.

Actual PageRank is still a central element to Google's algorithm. It's not the be all and end all, but if your site has a high quantity (and quality) of inbound links it can make a huge difference in a competitive market.

On 06:27:42 13 August 2008 LawrenceLadomery wrote:

Other than authority / credibility, how important really is PageRank?

There are those that argue that PR doesn't help SERP much at all and that most people don't have the PR bar turned on on their Google Toobar, so are unaware of PR altogether.

I asked about PR on other forums after I built a small site for a photographer and saw it's homepage jump to PR4 within a month. It eventually settled on PR3, but even now there are not many links passing on PR to it.

So my theory is that Google gives considerably more weight to content, how it's structured and linked, as well as links pointing out than PR from external links. Maybe I'm stating the obvious...

My predicition is that if your new site will retain a well thought out and executed IA then PR will remain high.