Recommended reports
2012: Email in Action
Consumers are changing the way they use digital media, and email marketers are adjusting their strategies accordingly. This study, Email in Action, was produced by Econsultancy and the Email Experience Council of the Direct Marketing Association, and drew input from over 450 marketing organizations and agencies in North America with an email focus. It examines the big changes, reveals current adaptive practices, and explores the creative ways in which email marketers are responding to new challenges.
Manager at Any Org
18 December 2008 17:39pm
Many blogs and forums seem to be full of irate designers who are now having to code in slightly archaic/simple HTML and as a result are hopping mad at Microsoft.
Ecommerce Manager Europe at Wolverine Worldwide
19 December 2008 09:24am
Designers throwing bricks out the pram?
Or Microsoft an easy target?
Email was never meant for what we are using it for now and I think they are missing the bigger issue of images being blocked by default by most recipients mail clients meaning no matter what you design or code it will look rubbish anyway. IMHO it does not restrict design if it is that important send an embedded image, broken down / optimised etc and work within the limitations of the program, a good HTMLer, Designer can make things work in every browser, mail client etc and HTML you could argue is more cross platform compatible anyway.
At the end of the day what are you trying to acheive? You want someone to click a link and react, purchase, sign up, engage. KISS! keep it simple stupid... or easy and fast.
Having worked with many industry sectors on email I have never found a pattern, try, test, analyse what works for your target market and then scrap the results as it is different next week. Subject line and body content (Offer) is what gets the results in my book.
hth
Jz.
CEO at Sensorpro.net
22 December 2008 17:28pm
Graham
MSFT did publish some tips on this in 07. It also incudes a handy Outlook 2007 rendering validation plugin for Dreamweaver and ExpressionWeb which may help the designers. See http://urlx.ie/emailrender/
As for the best time to send, every expert forum I have come across spins a different day but Wednesday is a common suggestion...
Chris
Manager at Any Org
23 December 2008 10:34am
Many thanks to both of you for your thoughts and comments as they have provided some good discussion points here in the office.
I had heard/read that "email day is Wednesday" but I am still struggling to find hard facts or stats on the matter. Can anyone point me in the direction of any or perhaps share some of their own stats?
Graham
Manager at Any Org
15 January 2009 16:27pm
Here is a great that I thought I would share with you all as this post seems to be getting read by quite a few of you out there.
I am still keen to hear about best days to send - particularly for B2C emails - so please feel free to post any information you can share…
Managing Director at DML
16 January 2009 16:01pm
very interesting GrahaM, I just downloaded the report; in your opinion is there any bias related to the Counnty? I mean, thesa data are also valid for Italian market?
Manager at Any Org
19 January 2009 10:28am
Hey Lenardo,
I would say that every country will have it's own quirks and patterns but I guess it depends on what you want to find out from the stats as to how much skew there could be...
The other key consideration, that doesn't seem to have to much coverage in this report, is the distinction between B2B email or B2C email, particularly when considering the days/times of opens and clicks.
Does that help at all?
G