Owner at Head Higher
16 December 2009 09:06am
We have launched a website (a weekly football prediction game) and each
round the users/players get automated emails from the site advising them if
they are through to the next round - or not etc.
One aspect of the game is fan rivalry and so we like to send game updates -
who is left in vs who else etc. But the emails do not seem to be getting read -
or should I say, they are being put in spam folders.
Our users are opted in and want the information - and complain when they do not
see an update. We have a message on the site asking them to add
firstname.lastname@example.org to their address book but to no avail.
I was told "there are things you can do on your server" by a
technical friend - but he could not tell me what - he just thought that was the
case. Is this true?
All pointers appreciated.
thanks, David Murphy
ps the site is www.lastfan.com if that helps
Head of Ecommerce at Lovehoney
16 December 2009 11:30am
Hi there, there's a lot of things you can do, SPF records, SenderID ( a version of SPF ), making sure you're not on blocklists, regularly list cleaning, and finally, ReturnPath validation. If you hunt out Marc Munier on here, he's from Pure ( an email service provider ) and should be able to expand further on this.
Commercial Director at Pure360
17 December 2009 14:26pm
Thanks for the intro Matt!
David a few things to consider:
I assume you have checked your messages for any spam indicators? If not here is a good site to do it - www.emailreach.com they have a free trial - they also do the blacklist checking
Check if you are on blacklists - this is a great site for it is http://www.blacklistalert.org/ - which is free forever.
You are currently listed on AP news - nothing to get into a fuss about as they are pretty obscure as far as blacklists go. I have assumed that you are sending from that domain. If this isn't the case you can enter the actual IP you are sending from.
Now work out which domains you need to worry about, that is which ones make up the larger proportions of your list, you can almost guarantee hotmail, yahoo and Gmail will be your top three - but good to check. Assuming you are a "typical" sender these are your first port of calls:
Hotmail, first off go here:
And register for the Junk mail reporting program, then for SNDS - SNDS allows you to monitor the response to your mailings.
Yahoo you need to go here:
Both the feedback loop and the Junk mail reporting program allow you to be informed if people are marking you as junk, this enables you to remove them from future sends - this is good because too many people marking you as junk will lead your deliverability to be negatively effected.
Gmail go here (lots of good advice)
If you have no spam indicators and follow the instructions on all the above and change when they change you are unlikely to have any issues.
Alternatively you could just pay a ESP like pure360 to do it ;-)
Please get int ouch if you want more info
Principal Email Marketing Consultant at Emailcenter UK
17 December 2009 21:16pm
Probably the best link is www.senderscore.org where you can pop in your IP or sending domain and get a whole series of stats about how much email gets through.
I would guess that the most probable issue is some of your email is getting through at some ISPs/webmail providers but then they start junking it/black holing halfway through your send.
This is usually because they don't like big spikes in email traffic from an IP as it is the same pattern of traffic they see from spammers. To get round that spread your email out over a longer period of time (as advised by Hotmail themselves but not practical for those of us in the real world) or engage with a service like an ESP who because they bundle different customers traffic together don't have the same issue with spikes.
We also offer a re-direct service where if you don't want to use the full features our Maxemail tool or an ESP offers you can route mail through our whitelisted servers, as long as you adhere to certain standards/rules etc.
Of course it could be something far more fundamental and simple in which case if you have the headers and source of message feel free to pop it through to me and we should at least be able to narrow down whether it is a content or server issue.
Hope that helps.
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