Geo Targeting Issues
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17 November 2009 09:52am
I’m work for a company that has an international website hosted in the UK.
The companies target audience is the UK and US and has two different versions of the site using a .com domain. Subfolders are used to target the UK and US market.
For example the US market will see http://www.mysite.com/us/home.asp and the UK market will see http://www.mysite.com/uk/home.asp. A redirect is in place depending on where the customer is coming from.
The issue I’m facing is the US results are appearing in the UK SERP’s and could potentially cause duplicate content issues.
Could anyone please tell me what is causing this to happen and how I can resolve the issue so that search engines don’t index the US site in the UK SERPs?
I was looking to use Google Webmaster Tools, but could see where this could be altered.
Many Thanks,
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
17 November 2009 16:29pm
Geotargetting is something that works best when integrated with your website rather than webmaster tools, etc. So, if you want to prevent/allow traffic from certain countries or servers (eg. google) this type of functionality you need to integrate with your site, and put it within it.
We have developed our own tool (GeoSensor) for this sort of thing (http://www.naxtech.com/products.asp#geo) but there are many out there which you can use.
I hope this helps.
regards,
Denis
www.naxtech.com - web development and online marketing
Owner at O'Mahony Donnelly E-Business
15 December 2009 12:48pm
The US version of the site may be showing in UK results if the site is hosted on a server in the UK (with a UK ip address) -- the search engines will see the entier site as a UK site. Your web hosting company (if they are helpful) should be able to advise you on this and if your method of geotargeting will avoid this or not. The right method of geotargeting will make it obvious to search engines that your intention is geotargeting and not spamming with duplicate content.
It is advisable when geotargeting to make the content different and specific to the dfferent audiences, otherwise why go to the bother.