17 August 2009 10:14am
I am looking to implement an online segmentation strategy for website of our customers so to deliver targetted segments of customers.
I then plan to implement a conversion criteria so to measure success of each customer segment
Could anyone provide me with some assistance in journals, information that would help me with setting out this task?
Any help would be appreciated
Social Business Consultant at IBM
18 August 2009 08:30am
Check out Jim Novo - http://www.jimnovo.com/. His book 'Drilling Down' is also well worth a read and a good starting point. I did a segmentation analysis a couple of years ago based simply on online purchasing behaviour, which gave me enough info to understand we had a number of different customer types buying different types and quantities of products. Good luck.
Partner at Together Agency
13 October 2009 12:50pm
Online segmentation strategy - lot's of questions first of all. What transactional data do you have? What's your hunch on the segmentation: recency frequency value, or are there other metrics that may be at play here. What research data/insights do you have? How do you want to use the segmentation?
If you want to discuss it further let me know. We could may be help you. Our roots are in CRM and e-CRM, so we have some good frameworks. Now we're developing social CRM - sCRM. It's an exciting area that's more talked about in the US. Feel free to get in touch.
European Web Analytics Specialist at Canon Europe
20 October 2009 18:17pm
Avinash, Avinash, Avinash - he is awesome and gives advice across all platforms whilst working for Google:
The fifth annual Online Measurement and Strategy Report, carried out in association with web analytics consultancy Lynchpin, contains a comprehensive analysis of issues affecting the web analytics industry and valuable insights into the use of analytics and business intelligence tools.
This is the fourth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion and measurement used, as well as tools, strategies and processes employed for improving conversion rates. The report also examines different areas of best practice and identifies which techniques and methods are most valuable for improving conversion rates.
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