1. Giacomo Bertaina

    Digital Strategy Director at McCann Worldgroup

    21 June 2008 01:10am

    Avatar-blank-50x50

    SEO strategy usually gets confused with specific SEO tactics.

    How does a high level SEO strategy look like on paper? Can anyone define a high level SEO strategy? What elements would constitute a high level SEO strategy? Could someone share an SEO strategy outline?

    Thank you

  2. Ashley Friedlein Staff

    CEO at Econsultancy

    23 June 2008 09:39am

    Ashley Friedlein

    Hi there

    Not sure whether you've looked at our Search Engine Optimization (SEO) - Best Practice Guide - in particular the section on SEO Strategy and Planning?

    There are 75 pages on the strategy and planning aspects alone so it's hard to share much of that in a forum of course. Page 14 has a 'success factors' map which sums up all the elements very well.

    Ashley Friedlein
    CEO
    E-consultancy.com

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