How do I obtain good email data

Hi Ross,
Personally I would not actually recommend any B2B email data. Your own CRM data will always perform better and I have seen far too many dodgy lists from so called industry leaders which make my toes curl!

However the guys I would suggest are Electric Marketing. They have what you are looking for although this data is very much opt-out rather than opt-in.

Make sure whatever email data owner you choose you understand:

• What hard bounce rate you can expect (Make sure its under 10%)
• Who gets to deliver the email - if the data owner choose to deliver the data thats actually a good sign as they sound like they value their data!
• What percentage of generic addresses you can expect - there is always likely to be some as most B2B data is SME
• Think about the message - give the recipient some value. Salesy messages will fall flat

Be realistic with what you expect to achieve with these emails though - email is great as a retention and CRM tool but fairly weak when it comes to acquisition. Long term put plans in place to fully profile your target market in-house rather than buying it in as this will always be more effective.

Sean Duffy
Emailcenter

On 10:44:17 15 February 2008 IanMitchell1 wrote:

 

Help Needed!

I am trying obtain good email / telephone data for a campaign to the Retail industry.

Other than using my existing CRM database I am struggling to find good sources to obtain accurate data.

My Specific Requirement Is:
- Senior Decision Makers
- Company Name
- Telephone Number
- Personal Email Address (Not Generic Emails)
- Company Address
Any help you can give would be much appreciated.

Ross Taylor
Marketing Manager
Direct Response Ltd
www.drltd.com