MD & Founder at altex marketing oü
29 July 2008 10:08am
Hi All Agency Folk, as the EU/Global recession prepares to take hold we all must be wondering whether and how internet/digital marketing budgets will be affected. Sure, logic says digital marketing (if done well) has provable better ROI than offline but since when did logic really matter?
What are you seeing? Are budgets being cut? Are you getting a bigger share of a smaller pot?
Should we be shifting our attention away from Marketers who still seem intent on propping up traditional media and should we refocus on the financial benefits of digital marketing? Should we be targeting Finance Directors so they can "tell" marketing to allocate a bigger share to online? What should we say to these Finance/Budget Controllers?
have you got or seen compelling "financial" evidence for internet marketing that we can all share. I feel that if our industry is to better than most we should do more than dig in our holes, watch internet usage grow and pray we do fine. perhaps some collaborative efforts to share compelling ROI stories?
In our case we predicted 100% growth this year but we are revising that down to about 50%. 2009 however is very unclear.
Robin Gurney www.altex-marketing.com
The Online Lead Generation Report (B2C), produced in association with lead generation specialist Clash-Media, provides a detailed overview of how companies are using the internet to generate leads for their consumer-focused businesses. The research, supported by the IAB UK and the Performance Marketing Association (PMA) in the US, contains insight into budgets for online lead generation, perceived benefits, and the use of online and offline channels to generate consumer leads.
The Marketing Budgets 2013 report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
Free market research on digital marketing
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