Viral message research - How people infect on the web

I've not seen much coverage of the following viral marketing research so wondered what the Econsultancy online community thought about it. We've written an article for my SEO and online marketing firm's website (so forgive any poetic licence) - but see what you think:

Research model shows how viral messages spread across the Internet

A predictive model that can forecast the spread of viral messages across the Internet has been published by e-business and mathematical researchers.

SEO firms, online marketers and consultants will be interested in the findings that demonstrate an ability to understand how new information spreads when it is propagated on the worldwide web.

Known colloquially as 'going viral', these online messages or Internet memes can sometimes spread rapidly.

According to the researchers, it is possible to predict how many people will receive the memes to within a 1% error rate.

The match between prediction and result using the model has been described as "remarkable" in the New Scientist magazine.

More details about the research

New Scientist article

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