I
am trying to get traffic to my site and while reading few post and
article on how to draw traffic, I learned that social bookmarking
sites can get instant traffic. I need your suggestion whether I
should start spending some time on sites like digg, reddit etc. and
will they solve my purpose?
Hi Katie, I run seminars and recently I undertook one for retailers and had the very same questions put to me. You have to understand where you audience exists and then get in front of them. Many people are using social media sites like Facebook and Twitter, but you are right to look at ones like Digg and reddit. These are ones you should be sharing your links out to as it will essentially act like a linking strategy, but to be effective you need to make sure it is worthwhile content and that you "seed" it correctly and not spam people with information that they will not be interested in.
For even more of an idea of what is involved in understanding digital strategies and planning, please look at a whitepaper we released yesterday. Hopefully you will also find this helpful.
I think it really depends on what you're trying to achieve. I have been speaking to a load of content publishers recently (those with magazines & websites) - they're opinion on this is that the social bookmarking lot don't drive valuable traffic - ie people come to their site to look at one article and then leave again. Making the ad performance poor as no-one's clicking on their banners. Their mission is to increase number and effectiveness of ad impressions, yours might be different.
If your content is related to a business vertical, there are probably better ways to spend your time getting exposure than Digg. It all starts with cracking content. If you write something interesting, seed it out across all the channels as Paul says making sure you target the people/channels where your audience hangs out. If the quality of the info you spread is good, then you'll have a loyal following and start being quoted and linked to in others' posts.
Yes, bookmarking sites can prove very beneficial for your sites. I
was reading in this article that Articles / websites voted up to the
frontpage usually receive a great deal of traffic and can easily see
over 10,000 visitors within the span of a day.
You can read more about it in this article on
redalkemi dot com
under article section (Social Media Optimization articles)
One way to drive traffic to your site that represents better value is through Twitter.
Twitter has been highly successful for me and enables me to absorb all the industry news I want to see. However, if you're using networks like Twitter, you have to ensure that you have an effective marketing strategy in place.
I produced a blog yesterday about some of the top fashion labels in the world and how some of them are failing to create the desired impact. Take a look at my post below and hopefully you will gain some tips on what to do and not do in these social arenas.
Also it seems to me that the effectiveness of places like Digg and Reddit is decreasing as the big sites such as Facebook and Twitter continue to expand. Therefore I would suggest spending less time on these sites if it is corporate content you are promoting.
Tom
Shane Murphy
Marketing Director at Deep Digital ltd
22 October 2009 12:01pm
Hi Katie,
In response to @Tom Lindridge...
I believe your objective is customer acquisition? In which case I am not sure that Tom's views on Twitter are the right strategy. Tom is right that Twitter is a great way to engage your audience but if I understand your situation you are trying to acquire in which case Twitter is not a great choice in my mind.
Econsultancy's UK Social Media Statistics document is one of 11 individual downloads that make up Econsultancy’s UK Internet Statistics Compendium, a comprehensive compilation of statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.
Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. This report, Part One, Starting A Community explores the foundational concepts of community, the advantages for companies who take the time to build them, and explores the preliminaries of using the largest community-facilitating digital services.
SMM Expert at Internet Software
24 September 2009 08:20am
I am trying to get traffic to my site and while reading few post and article on how to draw traffic, I learned that social bookmarking sites can get instant traffic. I need your suggestion whether I should start spending some time on sites like digg, reddit etc. and will they solve my purpose?
Commercial Director at Red Ant
25 September 2009 00:12am
Hi Katie, I run seminars and recently I undertook one for retailers and had the very same questions put to me. You have to understand where you audience exists and then get in front of them. Many people are using social media sites like Facebook and Twitter, but you are right to look at ones like Digg and reddit. These are ones you should be sharing your links out to as it will essentially act like a linking strategy, but to be effective you need to make sure it is worthwhile content and that you "seed" it correctly and not spam people with information that they will not be interested in.
For even more of an idea of what is involved in understanding digital strategies and planning, please look at a whitepaper we released yesterday. Hopefully you will also find this helpful.
http://www.redant.co.uk/news/2009/9/24/planning-and-creating-a-digital-strategy/
Director at Glow Digital Media Limited
28 September 2009 16:25pm
Hi Katie,
I think it really depends on what you're trying to achieve. I have been speaking to a load of content publishers recently (those with magazines & websites) - they're opinion on this is that the social bookmarking lot don't drive valuable traffic - ie people come to their site to look at one article and then leave again. Making the ad performance poor as no-one's clicking on their banners. Their mission is to increase number and effectiveness of ad impressions, yours might be different.
If your content is related to a business vertical, there are probably better ways to spend your time getting exposure than Digg. It all starts with cracking content. If you write something interesting, seed it out across all the channels as Paul says making sure you target the people/channels where your audience hangs out. If the quality of the info you spread is good, then you'll have a loyal following and start being quoted and linked to in others' posts.
Cheers, Damian
SMM Expert at Internet Software
01 October 2009 06:51am
Thanks for sharing this information with me
SMM Expert at Pfizer Inc
13 October 2009 08:03am
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Yes, bookmarking sites can prove very beneficial for your sites. I was reading in this article that Articles / websites voted up to the frontpage usually receive a great deal of traffic and can easily see over 10,000 visitors within the span of a day.
You can read more about it in this article on
redalkemi dot com
under article section (Social Media Optimization articles)
Director at Future Blogging
20 October 2009 11:51am
One way to drive traffic to your site that represents better value is through Twitter.
Twitter has been highly successful for me and enables me to absorb all the industry news I want to see. However, if you're using networks like Twitter, you have to ensure that you have an effective marketing strategy in place.
I produced a blog yesterday about some of the top fashion labels in the world and how some of them are failing to create the desired impact. Take a look at my post below and hopefully you will gain some tips on what to do and not do in these social arenas.
http://futureblogging.co.uk/blog/2009/10/19/twitter-fail-what-a-great-tool-for-marketing-not-for-some/
Also it seems to me that the effectiveness of places like Digg and Reddit is decreasing as the big sites such as Facebook and Twitter continue to expand. Therefore I would suggest spending less time on these sites if it is corporate content you are promoting.
Tom
Marketing Director at Deep Digital ltd
22 October 2009 12:01pm
Hi Katie,
In response to @Tom Lindridge...
I believe your objective is customer acquisition? In which case I am not sure that Tom's views on Twitter are the right strategy. Tom is right that Twitter is a great way to engage your audience but if I understand your situation you are trying to acquire in which case Twitter is not a great choice in my mind.
Hope that helps,
Sorry for contradicing you Tom : )
Shane