Recommended reports
Conversion Rate Optimization Report
This is the third annual Econsultancy Conversion Rate Optimization Report (formerly knows as the Conversion Report), in association with RedEye. The research looks at the types of conversion and measurement used, as well as tools, strategies and processes employed for improving conversion rates. The report also examines different areas of best practice and identifies which techniques and methods are most valuable for improving conversion rates.
Alternatively, see our Multivariate Testing Buyer's Guide.
CEO at Connected
02 November 2009 13:21pm
We've had some fairly conclusive results running A/B tests over the years that show (generally) a lighter-weight (actual KB load) page converts better than a heavier version. With the growth in faster broadband speeds I suppose we should start to see this performance differential dissappearing. Thoughts?
Head of Ecommerce at Lovehoney
02 November 2009 15:39pm
Indeed, we've found the same thing - monitoring both with Keynote and the good old "activity" window in Safari. Whilst we, being digital types, take fast broadband for granted, remember a good 15-20% of your audience are likely to still be using IE6, on an older computer ( see my other forum post for that ).
You also have to consider the proliferation of 3G dongles and mobile devices, not everyone is browsing the site from their home PC.
Director at Ideal Interface
04 November 2009 13:29pm
There are considerable conversion improvements to be made by reducing the load time of your pages.
However, as broadband speeds improve, user expectation on what is a fast response time also changes. There used to be an expectation that users would wait up to 10 seconds for a page to download, now this is more like 2.
Just because broadband speeds increase, website developers should not make heavier and heavier pages.