Senior marketing officer - online at MyScience.co Ltd
26 August 2010 11:57am
I'm exploring how we as a business can use LinkedIn to build on our professional relationships and develop a better dialogue with our corporate customers.
Has anyone seen or been involved in the development of a coporate policy for LinkedIN or have some dos and don't we should be looking at?
So far I have:
-make sure that the sales team are hiding their coorporate contacts as this just provides a list for the competition to use
-complete the profile for the company's linkedIn entry
Other ideas or avenues of research would be welcome.
CEO and Executive Chairman at PAY ON RESULTS SEO, PPC & CRO from Strategy Internet Marketing
27 August 2010 11:02am
You can link some of your other social media to your LinkedIN profile, very useful.
Strategy Internet Marketing
Director at Polaris Digital Marketing
27 August 2010 14:11pm
John, we have a free document you can download on use of LinkedIn as part of your Social Media strategy. You can get it from here: http://getwsipowered.com/linkedin along with access to a number of other white papers and webinars from WSI.
Pls quote my name as the referrer, and feel free to contact me for any follow up
WSI Internet Marketing Consultant
Trainee at Luxus
28 August 2010 08:20am
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Business at SLR
28 August 2010 08:25am
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01 September 2010 22:46pm
thanks for the white paper. very interesting. Will read, digest and diseminate.
01 September 2010 22:49pm
Thanks for your note as well. Dilemna I face is which Twitter feed to use as these are set up along product lines. So I'll continue to procrastinate about this one for a while!
Managing Director at indiumonline
07 September 2010 14:38pm
This isn't something I've done, but in theory it should be possible...You could try using a tool like twitterfeed to combine the output of all your twitter accounts into one - and then feed that into your linkedin pages....
Alternatively you could tell which parts of the business should have which twitter linked up.
If you've got a blog I'd suggest adding that too.
Also you should try:
Hope that helps
Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. This report, Part One, Starting A Community explores the foundational concepts of community, the advantages for companies who take the time to build them, and explores the preliminaries of using the largest community-facilitating digital services.
42-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein for the SIPA (Specialist Information Publishers' Association) Annual Conference on 8th July 2009 in London, UK.
Free market research on digital marketing
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