1. Richard Barber Silver

    Head of Marketing at moneysavingexpert.com

    13 June 2008 16:34pm

    Richard Barber

    Hi,

    MoneySavingExpert, must be the masters of very long articles.

    We would like to find an Information Architect to look at our article layout / fonting / paragraphs within our articles and suggest ways in which we could make our articles easier for our readers to get through.

    However, the article content, running order and the relative importance of the content is determined by the Editorial team and changing that would be outside of the remit.

    If anyone can help or suggest someone to help with this that'd be great.

    examples to look at:

    http://www.moneysavingexpert.com/cards/balance-transfer-credit-cards

    http://www.moneysavingexpert.com/utilities/you-switch-gas-electricity

    http://www.moneysavingexpert.com/insurance/compare-cheap-car-insurance

  2. Bettina Langlois

    Web Manager at The National Autistic Society

    16 June 2008 14:46pm

    Bettina Langlois

    Hi -

    Here's one relatively quick and (hopefully) cost-free solution with two possible methods of approach.  Why not split it the sections which are currently anchor linked into individual pages?  The first page would look like this:

    "Do you have credit or store card debts? Shifting them to a new ‘balance transfer’ card can save you £100s or £1,000s. This daily updated step-by-step guide compares the best buy 0% and long term offers, takes you through choosing a deal and shows how to avoid nasty tricks."

    Also in this section [or similar wording]:

  3. What is a balance transfer?
  4. Choosing the right deal
  5. BEST BUYS: The cheapest long term deals
  6. BEST BUYS: The top 0% deals
  7. BEST BUYS: Poorer credit scorers
  8. Never spend on a balance transfer card
  9. Balance transfer Q&As

    10. The second (and subsequent pages) could be treated in one of two ways (using "What is a balance transfer?" as an example) :

    1. Include them all in each section

    "It’s when one credit card repays debts on other credit or store cards; so you now owe it the money instead, hopefully at a special cheap rate ... It’s important you don’t confuse cutting the interest with paying less each month, as that’s determined by the minimum repayments. See the balance transfer Q&As for an explanation."

  10. What is a balance transfer? [highlight the one you're currently on]
  11. Choosing the right deal
  12. BEST BUYS: The cheapest long term deals
  13. BEST BUYS: The top 0% deals
  14. BEST BUYS: Poorer credit scorers
  15. Never spend on a balance transfer card
  16. Balance transfer Q&As

    17. 2.  Make the links individual and sequential:

    "Do you have credit or store card debts? Shifting them to a new ‘balance transfer’ card can save you £100s or £1,000s. This daily updated step-by-step guide compares the best buy 0% and long term offers, takes you through choosing a deal and shows how to avoid nasty tricks."

    Next:

  17. Choosing the right deal

    Back to:

  18. Best Balance Transfers

    19. If you're concerned about printing out, clever things can be done with CSS to ensure that when someone hits 'print', they get the whole section, not just the page they're on.

    Does that help?

    Regards,

    Bettina Langlois
    (Web Manager, The National Autistic Society, also masters of the very long articles)

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