Recommended reports
Facebook Innovation Briefing
Econsultancy's Facebook Innovation Briefing is a 50+ slide presentation, delivered at an Econsultancy trends briefing by Christian Gladwell, a business intelligence and social strategic insight specialist. The presentation explores how companies are currently being active within the social network giant and where things are heading in the future, giving you inspiration and preparation to successfully engage with users in new and exciting ways.
Quarterly Digital Intelligence Briefing: Digital Trends for 2012
Econsultancy's fourth Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, aims to distil a plethora of data and discussion points into some key digital trends, challenges and opportunities which businesses are (or should be) paying close attention to during 2012. The report is based on a survey of around 600 business respondents predominantly in the United States and Europe.
Marketing and PR Manager at SiteVisibility, AI Digital
30 June 2008 18:04pm
We have little money left to spend on the marketing of www.ballz.com a new sports social networking site. We need to find ways to tell the world without spending very much money! ….
We’ve done most of the onsite SEO work we can and we are looking for some killer ideas to attract users to the site on a shoe string budget.
Any ideas?
It’s a fantastically capable website to connect people of all sporting ability or disability. Users can personalise their own selection of sports (over 200 popular and niche sports available), meet friends, manage teams and leagz, listen to news and read about their favourite sports, blog and comment on sports they’re interested in, get mobile alerts and updates, find local sports facilities and services and shop for products for over 200 sports. http://www.ballz.com/do/contact/faq/features/
Thank you!
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
01 July 2008 00:52am
May I suggest using Press Releases then... It can be pretty cost effective. Plus..prices start from Free!!!
regards,
Denis
www.naxtech.com
Online Marketing Executive at Priority Pass
01 July 2008 12:16pm
Agree, but remember if you are going to send out press releases, don't forget to syndicate your content. Also optimise them for SEO purposes and see if you can get your site reviewed by some good tech sites/bloggers.
If you're going to send out some press releases, why not send out some useful information regarding sports - something you can research cheaply with some sort of simple poll. Research something that could get you some interesting coverage, for example, the number of hours men watch sport each week vs playing any!
Marketing and PR Manager at SiteVisibility, AI Digital
01 July 2008 12:48pm
We've been contacting sports bloggers to try and get the site reviewed...
However, before we release PR to new wires, we wanted more users using the site to make the site more appealing to the likes of Techcrunch/ Mashable- hense the chicken and egg situation. If PR is the only way I can do that now...
Thanks for the stat idea KSJ
On 12:16:27 1 July 2008 KSJ wrote:
Director at Achievus Consulting Pte Ltd
09 July 2008 16:08pm
I have recently noticed that many emerging social networks are accelerating their viral effects by providing incentives for people to recruit members....somewhat like multilevel marketing.
With so many social networks around, people must have a strong or at least novel reason to join.
Social networks are social networks... it always starts with a group of people that are keen to recruit members amongst their own kind or affinity....rather than jsut a website invite people to join. I do not know if you have that ...with so many small sports groups around hoping to build larger memberships in any country, it should not be difficult to leverage this motive power.
I guess its time to do some real legwork, go out and make the alliances, grab the members rather that rely merely on PR and advertising..