13 August 2009 09:27am
I need to complete my CIM qualifications, but wanted to know from a digital perspective are there better qualifications I should aim for?
With the current times if I start looking on the job market I want to make myself look as appealing as possible and because I didnt go to university I am lacking a degree.
Any thoughts or opinions would be warmly welcomed
Head of Digital at UBER
13 August 2009 11:41am
This will depend on the type of work you are looking to do - account management, project management, online marketing etc. etc.
As an employer I have always looked for experience, raw talent and above all drive and enthusiasm when both reading CV's and interviewing. I have employed a number of people in high profile / technical positions without degrees or any other qualification because they have proved capable of doing the job they applied for, rather than gaining qualifications.
Depending on the type of work you are looking for your time might be better spent writing a blog or gaining some industry experience rather than trying to get a qualification.
13 August 2009 13:09pm
Hi, I've worked in online for the last 7 yrs working in small start-ups. I'd echo the respone from Nic and say get as much "hands-on" experience as possible. This is what I've focused on but I've recently looked to beef up my qualifications and currently studying the CIM E-marketing award. why?
because no matter how much experience you have a large % of companies like to judge you on what qualifications you have..
13 August 2009 15:29pm
Sorry I should have explained better. I have worked in Marketing for around 8 years specifically in Digital, hence I have plenty of practical theory, but want something on paper that supports it.
I find when talking to agencies they are pushing to see if you have a degree etc, hence I am interested understanding if completing my CIM course will help or is there any other courses out there.
Business Development at TBC
13 August 2009 15:40pm
I am in a very similar position to you - with quite a few years of online experience coversing a wide range of skills within the online marketing environment but was keen to get a course completed.
I opted for the CIM e-marketing award, part time which involves an exam and 4000 word assignment based on putting together an online marketing plan for the business you work for
13 August 2009 15:47pm
Cool, thanks for the info
I will speak to CIM and see how I can get onto this course. Obviously I have been attending a few workshops via econsultancy to help keep updated
Digital Marketing Consultant at Fat Media Ltd
13 August 2009 16:51pm
When first entering the new media arena I undertook the CIM e-marketing award. This was a great introduction into digital tactics and helped me put a framework for the role together.
However if you are looking for something that is more in depth I would suggest the IDM qualifications. I recently completed the IDM Diploma in Digital Marketing. This is orientated for senior marketers with an emphasis on the strategic applications of digital marketing.
I hope this helps,
Head of E-commerce at Waterford Wedgwood Royal Doulton
13 August 2009 19:24pm
I opted for the IDM Diploma as well - with a few years experience under my belt I wanted to formalise some of the knowledge. The Diploma gave a good depth of understanding of key subjects. included experienced guest speakers and was also a good way of networking. I can honestly say I learnt an awful lot.
Head of Online at Legal & General PLC
14 August 2009 11:56am
In our team (FS direct online) all 5 of us have the IDM certificate in Digital Marketing as it is an effective way of getting a consolidating grounding in Digital. Obviously the Diploma take it to a higher level.
Head of Professional Development Services at Econsultancy
14 August 2009 14:47pm
The IDM courses have much to recommend them, but without wanting to blow our
own trumpet, I think you'd do well to consider the Econsultancy MSc in Digital
Available part-time, it's specifically designed to fit around your work
commitments and the vast majority of our delegates are in a similar position to
yours - i.e. relatively experienced, but looking to consolidate that knowledge
and come away with documentation that employers will recognise as proof of
their skills. It's highly practical, industry-led and flexible enough to
be tailored to your area of interest. And most importantly, it's university
accredited which adds that little bit of weight and recognition - an advantage
that's definitely prompting more people to consider it above the IDM's course.
You can choose whether to 'cash in' your learning at the end of each stage,
so you don't need to commit to the full three years - one year's study gives you
a Postgraduate Certificate, two years results in a Postgraduate Diploma and the
full three years means you graduate with a Masters.
Given you've already attended some training sessions with us, you can count
them towards the MSc, which will net you a bit of a discount as well.
We have just closed applications for our September intake (we have
experienced massive demand with almost 50 delegates set to take the plunge!)
but the amount of interest has prompted us to open a new January start date, so
you'd be in plenty of time to apply and secure your place.
Full details at http://econsultancy.com/training/qualifications/marketing.
I hope this helps. If you would like more information, please do feel
free to give me a call on 020 7269 1475.
Our second Digital Cream Dubai event on 21 February 2012 brought together 130 regional senior client-side marketers for an intense day of knowledge sharing on online marketing and e-commerce.
Econsultancy CEO Ashley Friedlein presented the findings from Econsultancy's State of Digital in MENA 2012 report, looking at current trends in the Middle East and North Africa.
The State of Digital in MENA report, published by Econsultancy (and supported by ArabianBusiness.com), looks in detail at use of different traditional and online marketing channels in the Middle East and North Africa. The report also looks at how companies are using social media for marketing, how businesses are measuring marketing effectiveness and examines the barriers to digital marketing and e-commerce in the region.
Free market research on digital marketing
Daily Pulse: award winning newsletter
It takes 30 seconds to register