Recommended research
B2B Digital Marketing Trends Briefing: Key takeaways from Digital Cream London 2012
Econsultancy's B2B Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for B2B digital marketers. Based on roundtables from Digital Cream London 2012, the guide has been co-authored by nine independent B2B marketing experts who also acted as moderators for the roundtables at Digital Cream.
Non-executive director at Glasshouse Consulting
22 June 2010 11:53am
Hello, I’d like to pose a question to this forum…
What in your view are 3 key factors that will increase the propensity for a visitor to a life insurance website to take out a policy online??
Managing Director at indiumonline
22 June 2010 17:29pm
Hi Tim,
That's an intriguing one! As a quick answer I'd say:
Chloe
Ms at FEU
22 June 2010 19:34pm
The key to take away from all of this, is to just be honest. If you are honest and forthcoming during the life insurance application process, then you have nothing to worry about.
_____________________________
Audrey Salmon
Internet Marketing Consultant
San Francisco,Ca
USA
Digital Marketing/Online Marketing Specialist at Ecommerce Freelancer
24 June 2010 00:21am
Hello, It is very simple but quite alot to do within the financial sector (online). Insurance falls under financial services and there is fiece competition which means there any key factors to take into account than just 3. If you are not a well established insurance company and offering more benefits than the others plus great customer services then your chances are very limited
The first thing to do is to be very honest to your customers but you also need mastery of your services or products. Mastering your field means you are able to produce a professional copy for the site in simple and clear english. Online marketing is exactly the same as man dating a woman. Therefore your choice of wordings has much to do with conversion. If you were to communicate to your site visitors using video then your body language also has much to do.
Your website has to look professional and scalable. You will also need to show to your site visitors that your website is secure enough to protect their data. However this is still not enough because there is much competition online in every genre. Therefore you need to show what makes you different from the rest of other online insurance services. Let your site visitors see what others think and have said about you and your services or products
As you maybe quite aware, people every where in the world want to do business online only with websites they trust. How would you build this trust?
To keep it short. You may do the following;
I hope this help.
Note: I have a vast knowledge in online marketing.
Planning Director at Kitcatt Nohr Digitas
24 June 2010 09:08am
Hi Tim.
in my opinionm:
- the prrof that I am saving money with you (how much people like me saved last year in average)
- incentives (1 month free - or equivalent)
- usability of the site (as drop offs through the quotation engine are enormous)
Hope it helps.