Recommended reports
Paid Search Marketing: A Beginner's Guide
The Paid Search Marketing Beginner's Guide aims to be the first step in a journey that will see you become a fully-fledged expert in paid search marketing: one of the central tools companies need to become successful online. It is free to Bronze members and higher.
Email Marketing Best Practice Guide
Econsultancy's Email Marketing Best Practice Guide is a comprehensive document that will help you understand everything you need to know about this complex channel. It is ideal and recommended reading for either agencies, suppliers or in-house client teams.
eTail Optimisation Specialist at Click Funnel Ltd
12 December 2008 15:11pm
Hi there,
We're currently in discussion with our clients about improving the quality of our reporting and what essential information clients need reported on every week.
We try to be as transparent as we can be with clients offering both monthly reports and less detailed weekly reports offering a camp[aign summary.
I'm interested in other companies / agencies views on exactly what information should be included in both a weekly / monthly report.
Thanks in advance.
Andrew Allfrey
www.conversionmetrixs.com
"fanatical paid search marketing ..."
E-Business Consultant at Dan Barker
14 December 2008 22:29pm
hi, Andrew, here's a quick rough suggestion:
weekly:
monthly:
same as above plus a top 100 keyword (or whatever's appropriate for the size of your campaign) report by 'clicks', by 'conversions' & by 'costs', each with a +/- column for percentage change on the previous period.
what are you providing at the moment? would be very interested!
daniel
E-Business Consultant at Dan Barker
14 December 2008 22:34pm
yuck, sorry, Andrew, not sure why it posted that quite like it did or why it's making me 'anonymous'!
SEO/SEM Team Leader at Viteb Solutions Pvt Ltd
15 December 2008 13:01pm
We are not using same reporting format for all the client. Reporting format will be depends upon client's packages. As we are having all types of clientele. If client have choose gold package, we provide all possible information that client want from us. where as bronze package, we provide details about ROI only.
regards
Josh
www.viteb.com
CEO at Econsultancy
16 December 2008 17:25pm
Hi there
On being 'Anonymous' or not...
For your details to show anywhere on the site you need to have your profile visibility set to visible in the Members Directory which you can update in your account at http://econsultancy.com/account/profile/edit#profile_visibilty
Our thinking was that if someone doesn't want to be visible then we shouldn't show their details anywhere, even in a forum reply or blog comment etc.
You can have your profile visible and then still post anonymously if you want.
Ashley