25 February 2010 11:48am
Hi - our bounce rate is about 40%. A lot of our customers are new and we are in retail, so we consider this as fairly industry standard. However a huge proportion of this bounce is from price comparison referral traffic. Yet we are extremely price competitive. Is this normal? Do you share a similar experience with our online retail channel and price comparison? I suppose it could be a data feed/quality issue? Interested in your thoughts.
Consultant at Possible Worldwide
02 March 2010 17:14pm
You may need look into other user behavior factors like Time Spent on Site, Average Page Views per Visit and also Visit Paths that you can get the ideas what people doing in your website. Usability and also content structure are important factors that can visitors exit or browse to other part of the websites. Ideally Website Analytics like Google Analytics, it allows you to check the path behavior for each segment that you may got the ideas that this kind of traffic, what page and content that they are interested most.
Instructor at Seattle Central Community College
03 March 2010 22:38pm
Also, you need to check to see how many of the people who are bouncing are coming back later. SEOmoz has a great post on getting past last touch attribution.
Managing Director at Onefeed - www.onefeed.co.uk
31 March 2010 00:58am
I am sorry to say that a high bounce rate is quite normal on the price comparison sites. This would have been greatly increased recently by 1 major site that decided to give their content to a numer of unscrupulous 'content partners' that abused the feeds and racked up masive clicks for our merchants. for those that were most affected we did get manage to get soem refunds.
The most important thing to bear in mind is that the shpping sites are encouraged to give you as many clicks as possible by the rewards of CPC. Effectively they will try to water down perfomance as much as possible to errode your margin. This is where a really effective feed optimisation facility is useful as you can swiftly remove products from your feeds that are not cost effective.
Another useful option is to add the shopping site sales trackers to your site so they can see for themselves how bad they are. Ulimately it's about making them work for you and giving them accountability for what they are sending through. Having worked for a shopping site myself the easiest pushback is to say that you can't see the sales data and blame the merchant.
Hope you can get this sorted.
06 April 2010 10:28am
Check your feed to ensure this is being updated as frequently as possible and that the price comparison sites are in turn keeping this updated. It could well be the fact that products displayed on the price comparison site are out of stock or displaying an incorrect price.
Does the price comparison engine provide you with some degree of analytics? e.g. Can you assess what specific product/s are being clicked on that is causing such a high bounce rate? It could well be that the price comparison site is featuring some of your key products within a promotional space on their site which would generate incremental clicks?
Hope this helps
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