1. Carolyn Cooper

    Client Partner at True Digital Ltd

    26 September 2008 12:33pm

    Carolyn Cooper

    Hi,

    Any tips for getting benchmarks of conversion rates, specifically for home & furniture sites, and specifically for those sites with an avg order value of above £600?

    Or, any recommendations for commissioning a bespoke study for this?

    Many thanks

    Ben

  2. Dave Chaffey Silver

    Digital Marketing Consultant, Trainer, Author and Speaker at SmartInsights.com

    26 September 2008 12:47pm

    Dave Chaffey

    Hi Ben,

    I have a compilation of different sources on average conversion rates which may be interesting although not for your sector - i think that is going to tricky.

    The Coremetrics benchmarks are strong since they segment out conversion by visitor type and also looks at conversion to search and shopping basket abandonment rates - around 50% in the UK and US at the moment.

    Dave Chaffey

     

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