Client Partner at True Digital Ltd
26 September 2008 12:33pm
Any tips for getting benchmarks of conversion rates, specifically for home & furniture sites, and specifically for those sites with an avg order value of above £600?
Or, any recommendations for commissioning a bespoke study for this?
Digital Marketing Consultant, Trainer, Author and Speaker at SmartInsights.com
26 September 2008 12:47pm
I have a compilation of different sources on average conversion rates which may be interesting although not for your sector - i think that is going to tricky.
The Coremetrics benchmarks are strong since they segment out conversion by visitor type and also looks at conversion to search and shopping basket abandonment rates - around 50% in the UK and US at the moment.
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