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Internet Digital Marketing Consultant at Independant Consultant
23 January 2008 08:57am
We have been using an agency to manage our SEM on and off for the last few years. In September they announced that they were changing the way they charge, introducing management and tracking fees in additional to CPC. Is this standard?
Search Marketing Manager at Touch Search Marketing
23 January 2008 12:57pm
Hi Duncan
The industry standard would be a management fee and that is also negotiable.
Managing Director at Inspiration Inc
24 January 2008 08:09am
Hello Duncan,
Agree that it is standard practice now to pay a management fee but make sure you're paying for a management service not just a reporting service. We've taken on several clients who were paying a management fee but actually all they received was a report. A good management service should do everything you want at a fee acceptable to both parties.
All the best,
Chris.
Service Manager at ChannelAdvisor
24 January 2008 09:34am
I wouldn't be surprised if this wasn't the agency trying to claw back some of their lost BPF (Best Practice Funding) revenue. Historically, Google have offered rebates to agencies but announced last year that these rebates were being reduced at the start of 2008 and going away entirely at the start of 2009.