Recommended reports
Search Engine Optimization (SEO) Best Practice Guide
Built on the foundations of our previous, highly-renowned report, Econsultancy's SEO Best Practice Guide contains everything you need to know about search engine optimization. At more than 300 pages long, this document will help you understand search marketing like never before. Make no mistake: this guide contains lots of actionable, real world insight. It will help you immediately start to improve your performance across the search engines.
Online Communities Part One: Starting a Community
Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. This report, Part One, Starting A Community explores the foundational concepts of community, the advantages for companies who take the time to build them, and explores the preliminaries of using the largest community-facilitating digital services.
19 May 2009 12:32pm
I'm starting to work on Search Engine Optimization, and I have a basic doubt. When we talk about keyword density, is there any limit to use the more relevant keywords in the text of a website page? I've read some information that indicated that the word that we are optimizing should't be more than 10% of the text, is this correct?
E-Business Consultant at Dan Barker
19 May 2009 17:05pm
hi, Anonymous.
'keyword density' in 2009 is a myth i'm afraid. it's worth using your keywords (esp in the title tag, h1, etc), but the safest course of action for body copy is to pretend you've never heard the phrase 'keyword density' & write persuasively for your target audience.
dan
--
http://www.barker.dj
Technical Director at LUXSON ltd
20 May 2009 15:21pm
As DJ writes, it is better to put all your efforts in to producing copy that is targeted to your audience and will produce conversions. Don't waste your time on finding that magic bullet, keyword density - it doesnt exist.
A page which has 10 occurrences of a particular keyword will not necessarily rank higher or convert better than one with 5 occurrences.
Eddy
Search Marketing Specialist at e-inbusiness
21 May 2009 10:01am
Hi Anonymous,
I agree with DJ and Eddy, keyword density is irrelevant. I would put my efforts in understanding the ‘Keyword placement priority’ and implementing a strategy geared for primarily the viewer reading the content. If you do both, you cannot go wrong.
www.e-inbusiness.co.uk
Consumer Analyst at One to One
01 June 2009 16:54pm
Thank you all for your help!
artist at panacal
02 June 2009 04:06am
hi i am also in SEO but its onganic rather then inorganic so as far as i can say is: key world density dosent matters see you have to find the relevency by your own
christ
real estate
Director at Kronik Media
08 June 2009 17:51pm
Keyword density is not completely irrelevant. Its importance on SEO has reduced lately but it stall has soem role to play,although it is limited. I agreethat it is important to think of the user more and write in anatural manner. However if you want to rank high, it is also improtant to include the main keyword in the title, woards the begining of the article, at least once in the alt tag for an image on the page and proably also a couple of times at least in the article's body. Of course this still does not account to 10%; actually it may not even add up to 2%. If you are an extremely high authority site, which most of aus aren't, then I guess you can get away with achieveing a first page rank even with a 0% keyword density. In all other cases some level of density whether it is in the body, title or alt tag is improtant.
E-Business Consultant at Dan Barker
08 June 2009 18:16pm
hi, K Singh,
none of the pointers you mention refer to keyword density. 'keyword density' was a myth that kept going round that you should hit a certain % of keywords per page. what you are talking about is just including the keywords.
here's a 2005 article from Dr. Garcia (edited by Mike Grehan), both of whom are very highly respected SEOs. It basically adds up to 'keyword density is nonsense':
http://www.e-marketing-news.co.uk/Mar05/garcia.html
Hopefully it's of some use.
dan
--
http://www.twitter.com/djbarker
SEO Executive at Branch Communications Ltd
10 June 2009 09:19am
Hi K Singh
Just wanted to say I agree with most of the posts above on keyword density. Key to success is to put the keywords in your Meta data and use <h> tags to give authority to these key words on your page. Totally agree the focus should be to write engaging copy but to include the relevant keywords. We are just about to launch some entry level SEO/PPC and Email packages aimed at entry level small to medium size business where the emphasis is on us setting up these services for you and giving you the tools to run them yourself.
Look out for details coming soon
Marilyn
www.branchcommunications.co.uk